Menu
Greater incentives for local partners as Zebra unveils new channel program

Greater incentives for local partners as Zebra unveils new channel program

“Zebra is more committed to the channel than ever before."

Global tech company Zebra Technologies has announced the creation of a new channel partner program, which will enable and reward growth for Zebra’s channel partners who are investing in driving value for end user customers.

Built with input from Zebra’s global partner ecosystem, the new program will also make it easier for channel partners to expand their relationship with Zebra and deliver innovative solutions to customers.

“Zebra is more committed to the channel than ever before and our new program will provide expanded resources and capabilities - demonstrating the strength of our business and how we are better together,” says Eileen Eck, Vice President, Global Channel Strategy, Marketing and Operations, Zebra Technologies.

“Our partner program will be closely aligned with our vision of creating a smarter, more connected global business community and we will work with our partners to help them differentiate themselves, better serve our end users and seize the opportunities presented by enterprise asset intelligence.”

Starting in January 2016, Eck says Zebra’s new channel program will identify, promote and serve channel partners and make it easier for them to conduct business with Zebra and be rewarded for providing value to customers.

“The customer-centric partner program will unify the best of Zebra’s award-winning PartnersFirst program and the PartnerEmpower program to encompass a more inclusive channel ecosystem that addresses the needs of distributors, independent software vendors (ISVs), resellers and system integrators (SIs),” Eck adds.

Furthermore, Eck says Zebra will differentiate engagement and support for partners who invest in and are committed to Zebra and demonstrate competencies to address changing market needs and trends to better serve customers.

Including training, education and incentives to partners, Eck says the new channel program will “simplify pricing to drive competitive advantage and profitable opportunities” and offer a consistent global program framework with regional flexibility to address local market differences.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Zebra Technologies

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments