A new marketing campaign has been launched to try and lure Australian start-ups in expanding their business to Wellington, New Zealand.
Wellington City Councillor for economic development, Jo Coughlan, said the campaign is part of the the council’s strategy to seek and attract new business investment.
The campaign includes a competition for five business owners to win a tour of Wellington, meeting with business and industry leaders, as well as getting a taste of the region’s culinary, cultural and outdoor lifestyle.
The Wellington Adds Up campaign is a collaboration between Positively Wellington Tourism and Grow Wellington, which have joined forces to create the new Wellington Regional Economic Development Agency.
Grow Wellington CEO, Gerard Quinn, said Wellington Adds Up highlights the region’s compelling business case.
“Wellington has the most highly educated workforce in the country and we’re one of the most affordable cities to live in Australasia,” Quinn said.
“New Zealand’s economy is strong, and we have significantly lower taxes and operating costs relative to Australia. Add to that Wellington’s affordability and exceptional performance in quality of life surveys, and it makes a solid case.”
The campaign will also be promoted through the Grow Wellington presence at CeBIT from May 5 to 7.