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iPad sales hit hard as Microsoft leads 2-in-1 market fightback

iPad sales hit hard as Microsoft leads 2-in-1 market fightback

“Although the tablet market is in decline, 2-in-1's are certainly a bright spot."

Samsung managed to maintain its position in the market despite a significant decline in shipment volumes. The market shift to connected tablets will likely benefit the Korean vendor as they can and should leverage their mobile expertise and carrier relationships.

Lenovo is one of the few tablet vendors that continues to grow in a declining market. The company's wide range of products – including plenty of low-cost offerings – are proving popular in a growing number of regions and it is a brand that performs well in the adjacent PC and smartphone markets.

Asus' new Transformer lineup launched in mid-February, leading to less-than-expected growth in the first quarter. However the new "Chi" devices have been well received in developed markets. In emerging markets, Asus' Fonepad 7 continues to gain traction as the demand for voice capabilities grows in emerging regions.

It wasn't too long ago that LG Electronics exited the tablet market due to the poor performance of its original Optimus Pad.

However, since returning to the tablet business in late 2013, LG has been able to leverage its relationship with local telcos, garnering an impressive 10% growth over the fourth quarter in a market that declined -38% quarter over quarter and capturing a spot in the worldwide Top 5.


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