Menu
After Google, Microsoft also cracks down on misleading advertisements

After Google, Microsoft also cracks down on misleading advertisements

Internet Explorer will start showing warnings for ads that lead users to harmful websites and software

Microsoft is taking a hard stance against advertisements that trick users into visiting malicious websites or downloading potentially harmful applications.

The effects will be seen in Internet Explorer, whose SmartScreen Filter feature will enforce new rules against misleading ads beginning June 1. The filter will display warnings to users when they encounter such ads.

"There has been a recent increase in the number of online advertisements that are intentionally misleading in nature," Microsoft said in a blog post Tuesday. "Weve found that these types of advertisements often try to convince a user to do something, the consequences of which they may not fully understand, such as visiting an infected website or downloading a program that can negatively impact their browsing experience."

The company updated its evaluation criteria for malware and unwanted software to include ads that mislead, deceive or confuse users; ads that are indistinguishable from the content of websites they're displayed on; ads that contain malicious code; and ads that directly invoke file downloads.

If you've ever visited a site and received a warning that your computer is running slow and needs some kind of update or a notification that you need to update Java or some other browser plug-in despite already running the latest version, then you're already familiar with the type of deceptive ads that Microsoft wants gone.

Google has also made changes to its products and services this year to crack down on deceptive ads and websites that lead to potentially unwanted software. The new policy is enforced in Chrome through warnings, in Google Search and Google's advertising network.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags online safetyGoogleMicrosoftsecurityscams

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments