Menu
NZ shines on global stage as Microsoft backed VMob realises American Dream

NZ shines on global stage as Microsoft backed VMob realises American Dream

VMob signs agreement with Microsoft that will see an extension of the tech giant’s support for the budding Kiwi company.

VMob has today signed an agreement with Microsoft that will see an extension of the tech giant’s support for the budding Kiwi company.

Revealed to the New Zealand market this morning, Microsoft has agreed to contribute additional funding and resources to enhance VMob’s sales, marketing and product development program and accelerate the company’s growth and market expansion.

Already a Microsoft Gold Certified Partner, VMob makes extensive use of Microsoft Azure to deliver its mobile personalisation platform to Fortune 500 brands and retailers around the world, including McDonald’s, 7-Eleven, Esso and Budweiser.

With VMob running natively in the Microsoft technology stack, the platform integrates into the existing technology investments of Microsoft’s large base of enterprise clients.

“The additional support and exposure we’re gaining from Microsoft as part of this deal will help us greatly accelerate our growth worldwide, and in particular, our expansion into the North American market,” says Scott Bradley, CEO, VMob. “This new agreement extends the collaboration.”

As part of this extension, Bradley says Microsoft will provide VMob with financial support along with the provision of extra staffing and additional resources to accelerate growth.

The funds will be deployed between product roadmap development, sales resources and promotional activity.

In addition to the marketing contribution, Microsoft will also provide additional assistance including a joint presence at several key international events including the Mobile World Congress (Spain), Retail Live Week (UK), Inside Retail (Australia), NRF (US) and Consumer Electronics Show (US).

“As marketing teams are rapidly becoming one of the biggest users of data storage and processing resources in large enterprises, we’re looking to better service the needs of modern marketers with Microsoft services,” adds Dianne O’Brien, Senior Director, Microsoft Azure.

“VMob is making a name for themselves in the mobile marketing space with their cloud-based SaaS marketing solution and we are excited to work with them.”


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags CloudMicrosoftData CentreazureappVmob

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments