Menu
Google puts integration at the centre of Chrome for Work

Google puts integration at the centre of Chrome for Work

Chrome OS devices play nicely with other enterprise technologies, the company says

Google's Rajen Sheth at the Chrome for Work event Wednesday

Google's Rajen Sheth at the Chrome for Work event Wednesday

Google made its case Wednesday for Chrome use in the enterprise, and a big part of its pitch is that companies can integrate products they're already using with its Chrome devices and software.

Outlined in detail during a two-hour webcast, Google's Chrome for Work strategy includes an expanding number of ways that companies can include Chrome OS in their technology mix without having to give up the hardware and software they have in place.

Chromebook integration with Box, for instance, was one of the announcements at the event. There were also demonstrations that involved Citrix Systems' GoToMeeting, SAP's Fiori software and the Pulse Secure VPN, for example.

Google's own Apps, by contrast, which might have been given a central role, were largely absent.

"Overall, I think the Chrome for Work pitch probably constitutes Google's most disruptive move to date," said Charles King, principal analyst with Pund-IT.

Google Docs was initially considered "a cheap alternative" to suites like Microsoft Office, and was mainly of interest to budget-conscious individuals and organizations, King noted. "But as Docs steadily improved and Chromebooks began finding success in education and other markets, Google became a more serious threat."

The new Chrome for Work offerings demonstrate that Google is moving "actively and aggressively" in this arena, both on its own and with the help of partners like Dell and HP.

"It would be a mistake for Microsoft or anyone else to underestimate the company's ambitions or its Chrome solutions," King said.

At the same time, Google suffers from a trust problem in the enterprise, said Rob Enderle, principal analyst with Enderle Group.

"IT has been burned a lot over the years by companies that didnt understand their business and couldnt step up to the service requirements they have," Enderle said.

Partners like Dell will be critical to closing the credibility gap and creating the necessary trust to close deals, he added, "but even with Dell, theyll need some large reference accounts that they can use to showcase this all works to scale -- and they cant use education clients for this."

Google was keen to introduce some of those reference customers Wednesday, mentioning that Netflix, Pinterest and clothing chain Chico's all use its work tools.

Google will need to develop a reputation and an image that IT can trust, Enderle said -- something its ongoing antitrust struggles won't help.

"In the end, even though the offerings are actually rather impressive, this effort may be terminally hampered by Googles image and the events surrounding Google which further damage that image," Enderle concluded. "IT buyers dont buy from vendors they cant trust if they have a choice."

Google's other announcements at the Chrome Live event on Wednesday included a new version of Chromebox for meetings capable of accommodating up to 20 people along with new pricing flexibility and improvements to its management services for Chrome-dedicated devices.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags applicationsGooglehardware systemsbrowserssoftwareoperating systems

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments