Menu
NZ channel ready and waiting as Axis opens Wellington office

NZ channel ready and waiting as Axis opens Wellington office

“We have 350 partners in New Zealand, and they are key to our success in this market."

Axis Communications, a global player in network video and IP surveillance, has recently opened a new office in Wellington, New Zealand.

The company, which already has a presence across the country, has expanded its staff count and office premise to strengthen Axis Communications’ position in the New Zealand market and across the Oceania region.

On March 31, Axis Communications’ executives as well as local clients and channel partners attended the official opening of the new Wellington office, where a team of sales and technical will now drive the business to sustain Axis Communications’ growth in the region.

“Oceania is one of the region we want to focus on for the next years, it was a logic step to expand our local operations to sustain and anticipate our business expansion and our staff growth,” says Magnus Zederfeldt, recently appointed Director for the South Asia Pacific region.

“We see a lot of growth opportunities in the Oceania region, and especially in New Zealand where the market is very promising.

“There is a growing demand for network video surveillance solutions and the opening of this new office will help us to respond to the local market’s needs.

“Currently our business in New Zealand is growing faster than the network security market growth so it demonstrates a strong need for security solutions here in New Zealand, which we want to and will address. And to do so, we need to invest into the necessary resources – having an office and staff – locally.”

Zederfeldt has recently been appointed to drive Axis Communications’ strategic growth, and develop strong partnerships across the region, working closely with Wai King Wong, Country Manager for Oceania region.

Zederfeldt has been working for Axis Communications since 2008, and was previously responsible for the global Axis distribution partner program, he also led the Nordic sales organization within Axis.

Read more: Axis extends OPS distributor agreement into NZ

“With the appointment of Magnus and the opening of an office in New Zealand, Axis is demonstrating a great commitment to the Asia and Oceania regions, which is very positive and will help us to reach our objectives and give us the necessary support to focus on our key priorities for 2015 and beyond,” Wai King explains.

Amongst the key priorities for the A/NZ region, Axis will focus on the retail and government markets where the company is seeing a growing demand.

Axis also is planning on boosting the sales of its products, especially the dome cameras portfolio which encounters a great success in New Zealand and the latest technologies developed by Axis: light finder feature, ZipStream, and Forensic Capture.

Axis finally will be focusing on strengthening and expanding its relationships with the local channel partners.

“We have 350 partners in New Zealand, and they are key to our success in this market,” Wai King adds.

"We will continue to strengthen our relationship with them, by providing the best solutions and services, in the best way possible, to suit their customers’ needs.

“The New Zealand security market is becoming mature, and we will continue educating the market beyond the traditional IT security offers, and support our partners to expand beyond this traditional market.”

The Wellington office will be run by Wai King, who will now be dividing his time between both Australia and New Zealand.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Axis Communications

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments