Menu
Ex-Westcon sales stalwart on board as Purple WiFi expands across A/NZ

Ex-Westcon sales stalwart on board as Purple WiFi expands across A/NZ

Purple WiFi, the cloud-based Social WiFi software company, has today announced its expansion to Australia and New Zealand.

Purple WiFi, the cloud-based Social WiFi software company, has today announced its expansion to Australia and New Zealand.

As a result of the move, Saurabh Madan has been appointed to the role of sales manager A/NZ, reporting to Allen Pan, VP Asia Pacific, Purple WiFi.

Madan is an experienced technology sales specialist, having held previous roles at Westcon Group, AVG Technologies and Envisian.

“We have had an excellent start in Australia and New Zealand, working with the region’s biggest Telecoms provider and hiring smart people to deliver our services,” says Allen Pan, VP Asia Pacific, Purple WiFi.

“Purple WiFi is designed to meet the growing user demand for fast, secure WiFi enabled spaces, with the added value of giving something back to the company that invests in the WiFi.

“This is a strong differentiator as it offers a tangible ROI, and is therefore welcomed by the market wherever we go in the world.

“Our platform now encompasses an extensive number of global social networks, and the login journey and analytics platform are localised into 21 languages ready for further expansion.”

Purple WiFi is expanding globally following a $5 million investment announced earlier this year - the investment was raised in order to accelerate product development and recruitment of a global sales team, which already has strongholds in Europe, Asia-Pacific and the Americas.

Pan says the social WiFi offering allows users to gain free access to a public WiFi network through their existing social media accounts or a short form.

Read more: Purple WiFi partners with Wavelink

The user gets access to family friendly WiFi, while the benefit to the business hosting the service (such as a restaurant, hotel, shop, museum, sports stadium or shopping mall) is valuable analytic insights into the profiles and movements of their customers and a sophisticated built-in marketing platform.

According to Pan, thousands of venues globally have been secured and deep technology partnerships established, most notably with Cisco, Cisco Meraki, BT and Telstra but also many others.

As a channel organisation, Purple WiFi has distribution agreements with Ingram Micro and Westcon Comstor who are the two biggest in the world, along with a number of country-specific partners.

“Having worked in the Australian technology market throughout my career, I have an excellent understanding of the sector, as well as the opportunities for Purple WiFi’s offering,” adds Saurabh Madan, Sales manager A/NZ, Purple WiFi.

“I’m extremely passionate about technologies that can help organisations to grow their business and Purple WiFi’s guest WiFi and location based services have huge potential in the ANZ market for a variety of verticals.

“We live in an era where data is everything, but there has to be a mechanism to convert this data into information, which can then be used in a productive way. Purple WiFi offers a rich, technology agnostic and value-packed solution to this problem.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Purple WiFi

Featured

Slideshows

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Kiwi channel debates GDPR as Reseller News Exchange hits Wellington

Kiwi channel debates GDPR as Reseller News Exchange hits Wellington

This exclusive Reseller News Exchange, in association with Arrow ECS ANZ, ForeScout and StorageCraft, went on the road to debate the early implications of GDPR in New Zealand, extracting opportunities while evaluating challenges for the channel in the year ahead.

Kiwi channel debates GDPR as Reseller News Exchange hits Wellington
Show Comments