Barracuda Networks has enhanced its channel program to provide improved structure and tools to allow resellers to successfully sell and support Barracuda solutions for mutual customers.
The new program is designed to accelerate profitability for loyal partners, and to attract new, motivated partners.
“Over the years we’ve added a tremendous amount of innovative technologies to our solution portfolio to provide our channel partners with the best possible options to solve security and storage challenges for customers,” says Michael Hughes, SVP Worldwide Sales, Barracuda.
“We’ll continue to focus on ensuring our partners are equipped with the necessary tools and resources to solve these IT challenges, but also better aligning the program to meet the different needs of resellers at every partner level.”
In an effort to reward and better support VARs at all levels of the partner program, Hughes says Barracuda has added an additional level – Premier, and adjusted the revenue and training requirements at all levels.
The restructured program levels have removed previous levels including Diamond, Platinum and Certified, replacing them with new levels change to Premier, Preferred, Authorised and Registered.
As a result Hughes believes growing and regional partners will be able to more competitively offer Barracuda solutions to local customers through improved deal registration and protection for more product models, with higher discounts.
Under Barracuda’s new program, channel partners who qualify and are approved by Barracuda to provide managed services can do so by leveraging Barracuda Backup and Barracuda NG Firewall.
This option opens up new revenue generation opportunities for channel partners who offer managed security and storage services to customers.
Upon launching its new partner program, Hughes says Barracuda partners in good standing will be officially enrolled in the new levels.