Menu
Mark Pincus tries again to save Zynga, stepping in as CEO

Mark Pincus tries again to save Zynga, stepping in as CEO

Pincus will replace CEO Don Mattrick, who took the helm less than two years ago

Zynga founder Mark Pincus, pictured at the company's San Francisco office in 2011.

Zynga founder Mark Pincus, pictured at the company's San Francisco office in 2011.

Zynga founder Mark Pincus is rejoining the gaming company as CEO effective immediately, replacing Don Mattrick, who led Zynga for less than two years.

The executive shuffle comes after the company struggled in recent years to maintain its early growth rate. It hired Mattrick in 2013 to help restore Zynga's business and expand its user base.

Zynga, founded in 2007, found success in its early years with games like "FarmVille" and "Zynga Poker." It won early success publishing its games through Facebook but has since shifted focus to mobile versions. The company makes its money primarily through advertising and through users' purchases of virtual goods.

Zynga reported a net loss of US$45 million in the fourth quarter of 2014. In 2013 it laid off more than 500 employees, or 18 percent of its workforce.

Pincus's return is surprising, because he led the company during its downturn as well as in its heady early days. Pincus recently started his own startup incubator, Superlabs.

"It's time to renew our focus on our vision to make play and social games a mass market activity," Pincus said in a statement Wednesday on Zynga's site.

Pincus signaled he may double down on the company's mobile offerings, praising in particular Zynga's acquisition of "Clumsy Ninja" developer NaturalMotion.

"I am inspired by our upcoming products," Pincus said, citing titles like "Empires & Allies" and "FarmVille: Harvest Swap."

Zynga didn't say much more about the reasons for the change. The company's stock fell roughly 10 percent in after-hours trading following the announcement.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags business managementsocial mediainternetsocial networkinggamesZyngaInternet-based applications and services

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments