Menu
Did Samsung really pay “fans” to attend Galaxy S6 launch?

Did Samsung really pay “fans” to attend Galaxy S6 launch?

Samsung paid “fans” to attend the recent launch of the company’s flagship Galaxy S6 in China, in what is being described as a huge PR fail.

Samsung paid “fans” to attend the recent launch of the company’s flagship Galaxy S6 in China, in what is being described as a huge PR fail.

That’s according to reports from Shanghai-based news outlet The Paper, which alleges that the South Korean tech giant recruited as many as 500 “fans” to the event, representing half of the total turnout for the launch.

Showcasing both the Galaxy S6 and the S6 Edge devices, the company is rumoured to have initially hired around 30 student looking folk to attend the bash, with the news source reporting that those who spent more than an hour at the event, received US$4.80 per person.

“A person specialising in recruiting these "fans" said he brought over 100 people to the event,” reports WantChinaTimes.com which claims the “fans” answered an advert on WeChat, an Instant Messaging app in China.

“They and the other groups of people brought by other recruiters reached 400 to 500 in total. These hired "fans" amounted to around half of the 1,000 people at the event.”

Ironically however, attending “fans” were spotted taking snaps of the new smartphones on Apple iPhones, while also posing for pictures and supplying contact details to event officials.

Closer to home however, Samsung will officially launch both devices in New Zealand on Thursday April 9 in Auckland.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags samsungGalaxy S6 EdgeGalaxy S6

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments