Menu
Bullhorn's new CRM tool mines email for deeper relationship insight

Bullhorn's new CRM tool mines email for deeper relationship insight

The stand-alone SaaS offering promises a holistic view of company relationships

Bullhorn's new Pulse CRM software

Bullhorn's new Pulse CRM software

There are many metrics that can be used to try to predict the success of a customer relationship, but sometimes it's better to simply let history speak for itself. That, in essence, is the premise behind Bullhorn's new Pulse CRM tool, which mines a company's email interactions over time to uncover fresh insights.

Pulse is a new, stand-alone software-as-a-service product that's designed to give user companies instant insight into the health of their relationships with customers and other contacts. Using a built-in email-tracking system, Pulse automatically mines email communications and analyzes them in real time.

What it delivers is cross-department visibility into who knows who, who has the longest-standing or highest-quality relationships, and who engages most deeply with a contact or organization, for example.

Underlying the new tool's capabilities are Bullhorn's passive email-tracking system and integration with Outlook, Office 365 and Gmail, as well as with social platforms such as LinkedIn and Twitter. Pulse can complement any sales force automation tool, including those from companies such as Salesforce, Microsoft Dynamics and Oracle.

Equipped with the resulting data, organizations can use Pulse to create a map of their employees and infer both relationships and customer health, said Art Papas, Bullhorn's CEO.

"Say we've got a big potential customer," he said. "I can see if our account manager has any significant relationships with key people there; if not, we may need to reassign the account to someone else."

Companies could even divide up sales territories based on the quality of existing relationships among the staff rather than arbitrary geographic lines.

Originally launched with a focus on the staffing and recruiting industries, Bullhorn completely revamped its platform in 2013. Today, its "mobile-first" offering supports more than 1,500 API integrations, processes 1 billion transactions per week and sustains 99.993 percent uptime, said the company, which claims a client base of 10,000 organizations and 350,000 users.

Pricing for Pulse is still being finalized but will be on a per-seat basis, Papas said.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags BullhornapplicationsCustomer Relationship Managementsoftware

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments