Menu
Xiaomi's fitness tech to help power smart shoes

Xiaomi's fitness tech to help power smart shoes

Li-Ning is developing smart shoes that will use Xiaomi's mobile exercise app

Li-Ning has struck a partnership relating to Xiaomi's fitness band.

Li-Ning has struck a partnership relating to Xiaomi's fitness band.

After releasing a fitness smartband, China's Xiaomi is helping to bring the technology to smart shoes.

Chinese athletic footwear maker Li-Ning is tapping into Xiaomi's ecosystem by using the smartphone company's mobile exercise app on two of its running shoe products. Li-Ning is also working with Huami Technology, a Xiaomi-invested company that designed its fitness smartband, to develop the shoes.

Unveiled back in July, the "Mi Band" can synch with Android phones, and tracks exercise stats, such as steps taken, calories burnt, and hours slept. But perhaps its major draw is its cheap price, at about US$13.

Li-Ning, which announced the partnership on Monday, wants to combine the technology with its own data and experience in the field. In the past year, Li-Ning and Huami Technology have worked together to develop a chip, which can collect the shoe wearer's exercise stats and analyze the running performance.

Monday's partnership is another sign that Xiaomi continues to grow in influence in its home market. 2014 represented a milestone year for the fast-rising company, which became China's largest smartphone vendor.

But Xiaomi isn't just satisfied with selling Android handsets, and wants to expand across other tech sectors. To do so, the company has been funding partner companies in China that have been releasing Xiaomi branded products, including air purifiers and the Mi Band, which went on to ship 1 million units within three months after it launched.

Although these products have yet to arrive in the U.S., Xiaomi has plans to expand globally. It will take its first step in the U.S. market, by setting up a website later this year selling phone accessories.

As for Li-Ning, the upcoming smart shoes will be far less expensive than other competing products, the company said. In China, Li-Ning is a major brand, and it's also expanding in the U.S., where it signed NBA star Dwayne Wade to an apparel deal back in 2012.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags consumer electronicsindustry verticalsXiaomi

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.‚Äč

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments