Menu
Alibaba uses facial recognition tech for online payments

Alibaba uses facial recognition tech for online payments

The technology could replace the use of passwords on Alibaba's Alipay service

Jack Ma showing off Alipay's new facial recognition tech

Jack Ma showing off Alipay's new facial recognition tech

E-commerce giant Alibaba Group and affiliated online payment service Alipay are aiming to use facial recognition technology to take the place of passwords.

On Sunday, Alibaba chairman Jack Ma showed off the new feature while speaking at the Cebit trade fair in Hanover, Germany.

Using Alipay, Ma bought a souvenir stamp from Alibaba's e-commerce site in China. But to confirm the purchase, Ma scanned his face using the front camera on his smartphone.

"Online payment to buy things is always a big headache," he said. "You forget your password, you worry about your security. Today we show you a new technology."

Alibaba, which reigns as China's largest e-commerce player, said Monday that the facial recognition feature was still under development.

Other online payment services have also started using biometrics to confirm user purchases. Apple Pay, for instance, relies on an iPhone's fingerprint scanner.

It's unclear how secure is Alibaba's technology. But the company's affiliated Alipay service is already hugely popular in China, where it has over 300 million registered users.

Just over a half of the transactions Alipay processes came from mobile devices last year. And although most of Alibaba's business remains in China, the company has ambitions to expand globally.

Earlier this month, the company announced it would enter the U.S. cloud computing market, by opening a new data center in Silicon Valley.

Alipay, which was spun off from Alibaba in 2011, is also seeking to grow an international user base. Last October, Apple CEO Tim Cook also said he was eyeing a possible partnership with Alibaba Group to bring Apple Pay to China.

The facial recognition feature, while still in a beta state, is called "Smile to Pay", according to a social media post by Ant Financial Services Group, an Alibaba affiliated company which runs Alipay. The feature was developed in partnership with a Beijing company Megvii, which provides a cloud-based facial recognition service.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileinternete-commercecebitAlibaba Group

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments