Menu
New Chrome app puts Act-On's marketing automation tools front and center for SMBs

New Chrome app puts Act-On's marketing automation tools front and center for SMBs

Users can now access the SaaS platform's functionality from anywhere within the browser

Act-On Anywhere

Act-On Anywhere

Few would dispute marketing automation's potential to benefit corporate marketing efforts, but with all the many and varied tools out there, keeping campaigns coordinated and cohesive can be difficult.

With such challenges in mind, Act-On Software on Wednesday launched Act-On Anywhere, an application that makes the engagement data, assets and functionality of the company's SaaS platform available from anywhere within the browser.

An explosion of stand-alone tools has created a marketing climate in which fragmentation is a major problem, said Act-On, which targets SMBs with its platform. In fact, a full 83 percent of marketers cite fragmented systems as one of their most troublesome challenges, according to a study the company recently conducted with Gleanster Research.

The new app allows users to click the Act-On Anywhere icon in their browser no matter what Web-based environment they're working in and get immediate access to marketing-automation features and engagement information from the Act-On platform.

Using the app, for instance, marketers can enable any Web-based content management system to embed calls to action in Web pages and blogs using images, landing pages and forms from the Act-On platform's Media Library. They can also access Act-On's SEO functionality to optimize content while creating it.

The app enables access to marketing assets stored in the Act-On platform -- links to multimedia content or landing pages, for example -- and the ability to track engagement within Act-On to measure the effectiveness of social media campaigns.

LinkedIn prospecting, integration with customer relationship management systems such as Salesforce and tools for optimizing Gmail interactions are other Act-On features now accessible through the app.

Marketing professionals in SMBs "wear a lot of hats and work in a lot of different tools," said Lori Wizdo, a vice president and principal analyst with Forrester Research. "The new app will help to streamline some marketing processes as well as foster the use of designed -- and approved -- marketing content."

Moreover, by putting marketing assets such as emails and landing pages within closer reach, the app will also help companies that use Act-On have more consistent communication and engagement with their customers, she added. "Definitely something buyers notice and appreciate."

Act-On Anywhere for the Google Chrome browser is now available to Act-On customers in beta and will be generally available within 30 days from Act-On and on the Google Chrome store.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetGoogleForrester Researchindustry verticalsInternet-based applications and servicesGleanster ResearchAct-On Software

Featured

Slideshows

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News Innovation Awards 2018: meet the top performing partners

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established partners, emerging players and innovative start-ups, in front of over 460 technology leaders in Auckland.

Reseller News Innovation Awards 2018: meet the top performing partners
Champagne Reception kicks off Reseller News Innovation Awards 2018

Champagne Reception kicks off Reseller News Innovation Awards 2018

More than 460 channel leaders came together to toast the top performers of the New Zealand industry, during the opening Champagne Reception at the Reseller News Innovation Awards 2018 - in association with Techbuyer.

Champagne Reception kicks off Reseller News Innovation Awards 2018
Chasing innovation: how Kiwi partners can create a new customer agenda

Chasing innovation: how Kiwi partners can create a new customer agenda

This exclusive Reseller News Roundtable - in association with Rhipe and Microsoft - detailed a blueprint for customer success, outlining the new role of the modern-day partner and wider network in New Zealand.

Chasing innovation: how Kiwi partners can create a new customer agenda
Show Comments