Menu
Adobe extends its Marketing Cloud to IoT and beyond

Adobe extends its Marketing Cloud to IoT and beyond

New features aim to help brands bring interactive experiences to retail stores, hotels and vending machines

Adobe's Marketing Cloud has offered enterprises a tool for integrated online marketing and Web analytics for several years already, but on Tuesday the company announced numerous new extensions to the technology.

Among the products unveiled at the Adobe Summit going on in Salt Lake City this week are new marketing tools designed with the Internet of Things in mind.

A feature called Adobe Experience Manager Screens, for example, aims to help brands extend interactive content including images, 3D interactive models, video and more to physical locations such as retail stores, hotels and even devices like vending machines.

A new IoT software development kit, meanwhile, lets brands measure and analyze consumer engagement across connected devices, while new Intelligent Location capabilities allow companies to tap GPS and iBeacon data to optimize their physical brand presence.

"Today, delivering an experience online isn't enough," said Melissa Webster, program vice president for content and digital media technologies with IDC. "Brands need to extend marketing to physical spaces and connect directly with customers across an ever-increasing number of touch points."

Adobe also debuted two new products as part of the Marketing Cloud: Audience Manager, which is designed to offer extended customer insight, and Adobe Primetime, which targets the management and monetization of video content online.

Also new from Adobe this week are key enhancements to Adobe Mobile Services designed to dramatically simplify the mobile app-development lifecycle.

Finally, targeting programmatic ad buying -- or the automated buying and placement of ads according to a predefined set of rules -- Adobe unveiled offerings that integrate audience and behavior data from a broad range of sources and automate delivery across marketing and ad channels.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags marketingAdobe Systemsdigital marketingmarketing technologycloud computingindustry verticals

Featured

Slideshows

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

A snapshot of the Kiwi partners set to shine at the Reseller News Awards

With the 2017 Reseller News ICT Industry Awards only weeks away, Reseller News profiles the power line-up of partners set to dominate the biggest night on the channel calendar. ​Ranging from the enterprise, down through the mid-market and small business sectors into the heart of the start-up scene, the end result is the most diverse and wide-ranging partner line-up in the history of the Awards, playing host to the leading innovators of the past 12 months.​

A snapshot of the Kiwi partners set to shine at the Reseller News Awards
Channel celebrates as HP marks 50 years in NZ

Channel celebrates as HP marks 50 years in NZ

HP marked 50 years in New Zealand at an event in the vendor's Auckland's headquarters last night, with a host of key channel figures coming along to celebrate. Photos by HP.

Channel celebrates as HP marks 50 years in NZ
Show Comments