Menu
Coming to a wrist near you… Apple Watch set to “redefine” wearables market

Coming to a wrist near you… Apple Watch set to “redefine” wearables market

“Up until now, vendors like Nike, LG, and Samsung have sold products. But with Apple Watch, Apple has built, and is prepared to sell, the wrist-based wearables category.”

Coming to a wrist near you on March 9: the Apple Watch, which analysts expect to redefine the wearables category.

“Up until now, vendors like Nike, LG, and Samsung have sold products,” says James McQuivey, analyst, Forrester Research.

“But with Apple Watch, Apple has built, and is prepared to sell, the wrist-based wearables category.

“Apple is poised to once again show how computing platforms are won or lost on the one-two punch of eager consumers and hungry ecosystem partners.”

Forrester expects more units of the Apple Watch to be sold in 2015 than anyone else has cumulatively sold, including fitness companies that have been selling trackers for years.

“However, despite the fact that Apple will own the wearables innovator crown this year, it will not sustain dominant market power as it has with the tablet market,” adds J.P. Gownder, analyst, Forrester Research.

“Google and Amazon are both positioned to ride Apple's coat tails, thanks to their existing digital customer relationships - helping to reduce Apple's share of units sold to less than 50% during 2016.”


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags AppleForrester ResearchlgsamsungApple watch

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments