Menu
Coming to a wrist near you… Apple Watch set to “redefine” wearables market

Coming to a wrist near you… Apple Watch set to “redefine” wearables market

“Up until now, vendors like Nike, LG, and Samsung have sold products. But with Apple Watch, Apple has built, and is prepared to sell, the wrist-based wearables category.”

Coming to a wrist near you on March 9: the Apple Watch, which analysts expect to redefine the wearables category.

“Up until now, vendors like Nike, LG, and Samsung have sold products,” says James McQuivey, analyst, Forrester Research.

“But with Apple Watch, Apple has built, and is prepared to sell, the wrist-based wearables category.

“Apple is poised to once again show how computing platforms are won or lost on the one-two punch of eager consumers and hungry ecosystem partners.”

Forrester expects more units of the Apple Watch to be sold in 2015 than anyone else has cumulatively sold, including fitness companies that have been selling trackers for years.

“However, despite the fact that Apple will own the wearables innovator crown this year, it will not sustain dominant market power as it has with the tablet market,” adds J.P. Gownder, analyst, Forrester Research.

“Google and Amazon are both positioned to ride Apple's coat tails, thanks to their existing digital customer relationships - helping to reduce Apple's share of units sold to less than 50% during 2016.”


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags samsungApplelgApple watchForrester Research

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments