Coming to a wrist near you on March 9: the Apple Watch, which analysts expect to redefine the wearables category.
“Up until now, vendors like Nike, LG, and Samsung have sold products,” says James McQuivey, analyst, Forrester Research.
“But with Apple Watch, Apple has built, and is prepared to sell, the wrist-based wearables category.
“Apple is poised to once again show how computing platforms are won or lost on the one-two punch of eager consumers and hungry ecosystem partners.”
Forrester expects more units of the Apple Watch to be sold in 2015 than anyone else has cumulatively sold, including fitness companies that have been selling trackers for years.
“However, despite the fact that Apple will own the wearables innovator crown this year, it will not sustain dominant market power as it has with the tablet market,” adds J.P. Gownder, analyst, Forrester Research.
“Google and Amazon are both positioned to ride Apple's coat tails, thanks to their existing digital customer relationships - helping to reduce Apple's share of units sold to less than 50% during 2016.”