Menu
IBM rolls out 3 new iOS apps for enterprises

IBM rolls out 3 new iOS apps for enterprises

The latest fruits of its partnership with Apple target finance, retail and airline industries

IBM's Advisor Alerts for financial professionals

IBM's Advisor Alerts for financial professionals

IBM has unveiled a fresh crop of enterprise apps resulting from the partnership it forged with Apple last year.

Announced at Mobile World Congress in Barcelona, the three new mobile apps for iOS target the banking, retail and airline industries and join the 10 industry-specific IBM MobileFirst apps that arrived in December.

Advisor Alerts, for example, is designed for enterprises in banking and financial services and aims to help financial professionals prioritize client-related tasks while away from the office. Powered by customized analytics, the app includes a personalized dashboard that displays recommended next steps and alerts about portfolio-affecting events; it also provides a platform for communication with colleagues back at the office.

Dynamic Buy, meanwhile, seeks to help retail buyers make better buying decisions by offering seasonal recommendations and real-time product-performance information.

Finally, Passenger Care targets the airline industry with an app that empowers customer service agents to address traveler needs from anywhere, leading to a smoother, more personalized experience for passengers while speeding up check-in and easing airport congestion, IBM said.

All three apps are tailored for iPhone and iPad and are delivered in a secure environment. Incorporating analytics and linked to core enterprise processes, they can be customized for any organization and managed via IBM's cloud services for iOS devices.

IBM MobileFirst for iOS apps are now available for companies in banking, retail, insurance, financial services, telecommunications, energy and utilities and for governments and airlines. Air Canada, American Eagle Outfitters, Banorte, Boots UK, Citi and Sprint are among the more than 50 companies that have adopted the apps so far.

Though the partnership between Apple and IBM was widely viewed with surprise when first announced, both companies stand to gain considerably from it. Most notably, Apple gains easier access to enterprises than it has had in the past, and IBM can tap Apple's expertise to expand its mobile footprint.

In fact, the two companies are not as incompatible as they may seem, said Roger Kay, principal analyst at Endpoint Technologies Associates.

"IBM and Apple share a lot of DNA," Kay said. "The way they each look at problem-solving is probably more similar than it is dissimilar."

Now, their focus on offering vertical solutions makes a great deal of sense, he added. "Solving a particular problem for a certain group of people tends to be better than offering a more general capability."


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags mobileAppleIBMmobile applicationsMWC

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments