Menu
Firefox OS to help Orange boost smartphone use in Africa

Firefox OS to help Orange boost smartphone use in Africa

Mozilla's OS is the best option for super-cheap smartphones, but more apps are needed

Orange is hoping a sub-US$40 bundle of a Firefox OS smartphone with calls, messages and data will help boost smartphone usage in Africa and the Middle East.

On the same day that Samsung Electronics and HTC are announcing new flagship models, Orange is launching a smartphone at the other end of the spectrum. The Klif is a 3G smartphone based on Mozilla's Firefox OS platform. It has a 3.5-inch screen and a dual-core processor from MediaTek.

Firefox OS is an open source platform built around applications and a user interface written in HTML5, CSS (Cascading Style Sheets) and JavaScript, and Mozilla Foundation is pitching it as a cheaper and more open alternative to Android and iOS. Orange says it was the only platform to meet its requirements on both price and a good user experience. For now, Android can't get quite as low, according to Orange.

One thing Orange would like to see more apps, which is a challenge for Firefox OS as well as any other new platform trying to challenge Android's and iOS's dominance.

Smartphone penetration in African countries where Orange has networks is about 11 percent. So the product was developed because Orange needed a really cheap device to increase smartphone usage among customers who today use feature phone, according Guillaume de Riberolles [cq], an Orange marketing director.

Those who buy the $40 bundle will get up to six months of communication services, including up to 500MB of data per month. Orange is hoping that will make it easier to get started. After the six months are over, customers will be able to switch to a pay-as-you-go tariff, said de Riberolles.

The Klif is exclusive to Orange, will start shipping during the second quarter and was developed with Alcatel OneTouch. In addition to the above mentioned specs, the smartphone has also has a 2-megapixel camera on the back and 512MB of storage.

The Klif will be available in Egypt, Senegal, Tunisia, Cameroon, Botswana, Madagascar, Mali, the Ivory Coast, Jordan, Niger, Kenya, Mauritius and Vanuatu.

Send news tips and comments to mikael_ricknas@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesconsumer electronicsorangeMWC

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments