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Westcon BlueSky 2015: I am a Box, I target the Enterprise…

Westcon BlueSky 2015: I am a Box, I target the Enterprise…

Standing in front of a packed audience of Kiwi resellers, Cloud Data Centre CEO, Steve Robinson, heralded the next generation of business computing, in the form of the aptly named Office Box.

Standing in front of a packed audience of Kiwi resellers, Cloud Data Centre CEO, Steve Robinson, heralded the next generation of business computing, in the form of the aptly named Office Box.

Launched by Westcon across Australia and New Zealand in late September last year, Office Box is boldly targeting businesses of all shapes and sizes, from SMBs to large enterprises, as organisations pack their bags and head for the cloud.

“OfficeBox fits any enterprise of any size,” said Robinson, speaking at Westcon’s BlueSky 2015 event in Auckland this week.

“We’re already talking to large organisations in Australia but equally, we’re dealing with 4-5 man businesses also.

“Our sweet spot is within the 10-50 employee space and it’s all about providing the tools needed to deliver an entire Office IT environment anywhere, anytime and on any device.”

And this, for Robinson, is where the reseller comes in…

“Take a look at your customers,” he asked, “they are probably running technology on its last legs knowing their need to upgrade but are unsure how.

“Do they have the cash to buy new technology, or do they want to be locked into a long-term financial contract over five years?

But as the problems of technology upgrades and implementations continue to plague SMEs across New Zealand, Robinson, who founded the company in December 2011, offered resellers a new card to play… and unsurprisingly, it’s called Cloud.

“When it comes to the cloud, business owners have heard it all before,” admitted Robinson, providing a refreshingly different take on the complex cloud provider market. “But at the end of the day if businesses move to the cloud, they want to know how to do it, who to do it with and how will it all hang together.

“We’re moving quickly into a mobile world. In fact, we’re already there, employees want everything at their fingerprints 24/7 which is where OfficeBox offers a significant point of difference.”

With the Office Box, Robinson said organisations can “significantly drive” efficiencies in business mobility, strengthen work force agility, flexibility and productivity while reducing IT Infrastructure and Service costs.


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