Menu
Google launching YouTube for kids

Google launching YouTube for kids

The new version of YouTube will be available on Android devices

YouTube Kids logo

YouTube Kids logo

Google is launching a version for kids of YouTube that will feature appropriate content and controls, in line with its strategy to redesign some of its products for use by this segment.

The free app, called YouTube Kids, will be available from Monday in the US on Google Play, a Google spokesman said Friday.

Kids are seen as the next big opportunity for Internet companies. A number of kids are known to lie about their age to wrangle accounts on social networks.

Google did not comment on whether it would display advertisements to its young users. The company is discussing raising revenue from ads in the application, the Wall Street Journal reported.

"The big motivator inside the company is everyone is having kids, so there's a push to change our products to be fun and safe for children," Pavni Diwanji, vice president for engineering at Google, told USA Today in December. Google products have been made with adults in mind and need to be redesigned for kids, she added.

Google's move is, however, likely to come under scrutiny from both parents and regulators as the Children's Online Privacy Protection Act (COPPA) in the U.S. has strict rules on the mining of a child's personal information. Internet companies have to get the parent's verifiable consent before collecting, using or disclosing personal information from a child, according to COPPA rules.

The new app will filter out certain search terms on it, USA Today said in a report Thursday. If a child types in a word such as "sex," a message prompts the kid to try something else, the report said.

The app will give parents control over how much time the child can spend on it, according to sources. Parents will also have the ability to turn off search and sound. Channels and playlists will be organized into four categories: Shows, Music, Learning and Explore.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetGooglevideoyoutubeInternet-based applications and services

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments