Menu
Google launching YouTube for kids

Google launching YouTube for kids

The new version of YouTube will be available on Android devices

YouTube Kids logo

YouTube Kids logo

Google is launching a version for kids of YouTube that will feature appropriate content and controls, in line with its strategy to redesign some of its products for use by this segment.

The free app, called YouTube Kids, will be available from Monday in the US on Google Play, a Google spokesman said Friday.

Kids are seen as the next big opportunity for Internet companies. A number of kids are known to lie about their age to wrangle accounts on social networks.

Google did not comment on whether it would display advertisements to its young users. The company is discussing raising revenue from ads in the application, the Wall Street Journal reported.

"The big motivator inside the company is everyone is having kids, so there's a push to change our products to be fun and safe for children," Pavni Diwanji, vice president for engineering at Google, told USA Today in December. Google products have been made with adults in mind and need to be redesigned for kids, she added.

Google's move is, however, likely to come under scrutiny from both parents and regulators as the Children's Online Privacy Protection Act (COPPA) in the U.S. has strict rules on the mining of a child's personal information. Internet companies have to get the parent's verifiable consent before collecting, using or disclosing personal information from a child, according to COPPA rules.

The new app will filter out certain search terms on it, USA Today said in a report Thursday. If a child types in a word such as "sex," a message prompts the kid to try something else, the report said.

The app will give parents control over how much time the child can spend on it, according to sources. Parents will also have the ability to turn off search and sound. Channels and playlists will be organized into four categories: Shows, Music, Learning and Explore.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetGooglevideoyoutubeInternet-based applications and services

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments