Menu
INSIGHT: Is Big Data Enough?

INSIGHT: Is Big Data Enough?

“I am concluding very quickly that “Big Data” as we have viewed it for the last five years is not enough."

“I am concluding very quickly that “Big Data” as we have viewed it for the last five years is not enough.”

But is this an unusual observation by Brian Hopkins, research analyst, Forrester Research?

“I see firms using words like “real-time” or “right-time” or “fast data” to suggest the need is much bigger than Big Data,” he adds, “its about connecting data to action in a continuous learning loop.”

But what does this mean practically?

For Hopkins, it means that the focus of Big Data technology is shifting from Hadoop to a platform approach that includes “insights-to-execution” technologies.

“As a result we are seeing some strange bedfellows such as data science and knowledge management/collaboration, streaming analytics and agile software delivery tools, or finally machine learning data science and data ingestion / ETL,” he adds.

It also means that the most important use cases are those that let businesses understand and serve increasingly powerful customers, adds Hopkins.

“The migration of Clickfox to Hadoop is a fascinating example. Wibidata’s real time customer experience platform is another.”


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags dataCloudbig dataForrester Research

Featured

Slideshows

Channel celebrates as HP marks 50 years in NZ

Channel celebrates as HP marks 50 years in NZ

HP marked 50 years in New Zealand at an event in the vendor's Auckland's headquarters last night, with a host of key channel figures coming along to celebrate. Photos by HP.

Channel celebrates as HP marks 50 years in NZ
EDGE 2017 - Icebreaker Sessions round 2

EDGE 2017 - Icebreaker Sessions round 2

EDGE guests experience the value of networking at the second round of Icebreaker sessions.. Photos by Maria Stefina

EDGE 2017 - Icebreaker Sessions round 2
EDGE 2017 Dinner Under the Stars

EDGE 2017 Dinner Under the Stars

EDGE's Day 2 keynote and breakout sessions were followed by the Dinner Under the Stars. Over 300 people were present to enjoy a seafood feast and lots of excitement at Hamilton Island's Bougainvillea Marquee. Photos by Maria Stefina.

EDGE 2017 Dinner Under the Stars
Show Comments