Menu
Microsoft said to acquire calendar app Sunrise for north of $100 million

Microsoft said to acquire calendar app Sunrise for north of $100 million

Sunrise's software pulls data from third party services like Microsoft Exchange

Sunrise's calendar app pulled data from third party sources like Google and Microsoft Exchange.

Sunrise's calendar app pulled data from third party sources like Google and Microsoft Exchange.

Microsoft is said to be acquiring Sunrise Atelier, maker of a hip calendar application that could aid in jazzing up Microsoft's own software.

Microsoft is acquiring the company for at least $100 million, TechCrunch reported Wednesday. A Microsoft spokeswoman declined to comment. Sunrise did not immediately respond to a request for comment.

Sunrise's calendar app runs on desktop browsers, iPhones, iPads and Android devices. It pulls information from people's local calendar apps as well as from third party services like Google Calendar, Apple's iCloud and Microsoft's Exchange. The app has been praised for its clean design and ability to organize scheduling information from multiple sources. It also serves as a personal digital assistant, by providing relevant information based on users' location.

Some other new apps providing "smart" calendar services include Tempo AI and Fantastical.

It's unclear whether Sunrise will remain available to download, although TechCrunch reported that Microsoft will keep the app alive while using some of the startup's technology for its own future products.

The acquisition could help Microsoft as it seeks to reinvent itself toward becoming a "productivity" company. Adding new functionalities to the existing calendar software in Microsoft Outlook seems likely. Microsoft did something similar when it acquired email organization software maker Acompli last year, incorporating its tech into the recently launched new versions of Outlook on mobile devices.

But Sunrise's smarts may also help Microsoft further develop its Cortana personal assistant, helping it compete against Apple's Siri or Google Now.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags social mediaMicrosoftinternetsocial networkingconsumer electronicsInternet-based applications and servicesSunrise

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments