Menu
Will “Facebook at work", work?

Will “Facebook at work", work?

“Even though enterprise social networking has been around for several years, many organisations still struggle with adoption.”

Following months of speculation that Facebook was entering the enterprise social networking space, the social media giant has finally revealed additional information about it’s Facebook at Work service.

Since breaking the news last week, several analysts have discussed how Facebook’s move into the enterprise market might play out.

Research analyst Mike Gotta offers Gartner’s collective thoughts on the announcement below.

Why would Facebook get into the enterprise space now? Is it too late?

Even though enterprise social networking has been around for several years, many organisations still struggle with adoption.

We’ve learned that behaviour change is difficult and deploying “social as a destination” site can create a silo disconnected from people’s everyday work activities.

Over the past few years, the market has shifted emphasis of the destination site model to one where social capabilities are contextually integrated into productivity tools and business applications to provide a better sense of purpose.

Strategists often believe that “social in the flow of work” alleviates behaviour change challenges and helps with determining business value since the work activity typically has some type of metric.

However, this shift does not mean that there is no value in a destination site. Since employees likely use Facebook as a consumer, there is a familiarity that can be tapped into by offering an “at work” experience.

A credible argument can be made that workers are more productive when they use tools that allow them to apply the same skills and literacies across digital work and life.

Consumerisation and BYOx trends reflect this viewpoint where organisations are becoming more receptive to managing a diversity of devices and applications. However, Facebook still needs to position its business offering in a purposeful manner.

What possible scenarios could Facebook emphasise?

We would expect Facebook to work closely with its early adopters and future partners to identify use case scenarios that illustrate practical business scenarios.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Gartnersocial mediaFacebook

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments