Menu
Will “Facebook at work", work?

Will “Facebook at work", work?

“Even though enterprise social networking has been around for several years, many organisations still struggle with adoption.”

Following months of speculation that Facebook was entering the enterprise social networking space, the social media giant has finally revealed additional information about it’s Facebook at Work service.

Since breaking the news last week, several analysts have discussed how Facebook’s move into the enterprise market might play out.

Research analyst Mike Gotta offers Gartner’s collective thoughts on the announcement below.

Why would Facebook get into the enterprise space now? Is it too late?

Even though enterprise social networking has been around for several years, many organisations still struggle with adoption.

We’ve learned that behaviour change is difficult and deploying “social as a destination” site can create a silo disconnected from people’s everyday work activities.

Over the past few years, the market has shifted emphasis of the destination site model to one where social capabilities are contextually integrated into productivity tools and business applications to provide a better sense of purpose.

Strategists often believe that “social in the flow of work” alleviates behaviour change challenges and helps with determining business value since the work activity typically has some type of metric.

However, this shift does not mean that there is no value in a destination site. Since employees likely use Facebook as a consumer, there is a familiarity that can be tapped into by offering an “at work” experience.

A credible argument can be made that workers are more productive when they use tools that allow them to apply the same skills and literacies across digital work and life.

Consumerisation and BYOx trends reflect this viewpoint where organisations are becoming more receptive to managing a diversity of devices and applications. However, Facebook still needs to position its business offering in a purposeful manner.

What possible scenarios could Facebook emphasise?

We would expect Facebook to work closely with its early adopters and future partners to identify use case scenarios that illustrate practical business scenarios.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediaGartnerFacebook

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments