Menu
Samsung buying BlackBerry might be a good idea

Samsung buying BlackBerry might be a good idea

Though BlackBerry and Samsung denied talks on a buyout, the companies' strengths are turning complementary

Samsung's reported offer of up to $US7.5 billion for BlackBerry may turn out to be only a rumuor, but such a match might make sense for both sides.

BlackBerry and Samsung quickly denied a Reuters report on Wednesday that executives of the two companies had met about a possible acquisition. But the once-mighty Canadian mobile vendor may need a suitor if it can't weather its current transition, and Samsung could gain a lot from BlackBerry's security assets and enterprise relationships.

"I could see where Samsung could consider this to be a pretty attractive deal," said Pund-IT analyst Charles King.

Chief among BlackBerry's assets is its security technology, including secure data centers around the world. Its security credentials keep US. President Barack Obama and other government and military users on BlackBerrys. Samsung itself has been cozying up to the company. In November, the South Korean vendor said it would integrate BlackBerry Enterprise Server 12 with its Galaxy smartphones and tablets.

A tie-up with Samsung might fit BlackBerry's long-term strategy, too. Though BlackBerry still sells handsets, it sees its future growth in enterprise software and services, said Avi Greengart, analyst at Current Analysis. Much of its software already works on multiple platforms, including Android and iOS.

"I could absolutely foresee a day when BlackBerry would stop selling phones," Greengart said. Meanwhile, its security, device management and messaging products could complement Samsung's phone lineup and Knox security platform, he said. Samsung could also gain access to many lucrative enterprise customers that are tied to BlackBerry today.

In addition, BlackBerry is a growing player in the Internet of Things, a field Samsung is intensely interested in. BlackBerry's QNX operating system is used in many automotive systems, including the next generation of Ford's Sync in-car infotainment platform, as well as in industrial equipment. Samsung's IoT efforts have been more focused on the home so far.

Acquiring BlackBerry would carry risks, though. The vastly changed company faces challenges in making the transition to new software products and signing up customers for new services with per-user fees, Greengart said.

Competition for mobile enterprises from the Apple-IBM partnership may also heat up, according to Pund-IT's King. That deal is intended to combine Apple's mobile platforms with IBM applications and big-data analytics, giving Apple a way into more enterprises. With the first fruits of the deal coming out, the venture to has just begun.

"Over time, I think the companies together could mount a very effective competitive front against BlackBerry," he said.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileMergers and acquisitionsBlackberrybusiness issuesSamsung Electronics

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments