Menu
Teradata buys mobile marketing software company, Appoxee

Teradata buys mobile marketing software company, Appoxee

Appoxee's tools aim to help companies retain mobile app users

To beef up its mobile marketing portfolio, analytics systems supplier Teradata has acquired Appoxee, a Tel Aviv startup that develops in-app and push messaging software designed to increase mobile user engagement.

The deal closed in December, but was publicly disclosed on Tuesday by Teradata. The Dayton, Ohio, company didn't disclose financial terms of the deal.

Appoxee's software provides mobile developers with the tools to create push and in-app messages. This content can help companies retain users, fend off competing apps and aid corporate marketing efforts, according to Appoxee's website.

Push messages can, for example, remind a person to finish a purchase started on a retailer's mobile app, encourage a user to complete a mobile game they've started or send alerts when an app has been updated. The messages, which appear on a mobile device's home screen, are personalized and can include information like a person's name or details on the last time they used an app. In-app messages allow developers to create HTML messages that are viewed when a person is using an app. Examples of in-app message include coupons and content with images and videos.

Appoxee also offers an analytics platform to track app usage and an algorithm that analyzes previous app usage and uses that information to send a message when a person is most likely to open it.

Buying Appoxee provides Teradata with more mobile marketing capabilities, Teradata said in a news release, adding that it was especially interested in the software's ability to engage customers in real time.

Appoxee's products will be immediately added to the Teradata Integrated Marketing Cloud, Teradata said.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuesTeradataAppoxeeMergers and acquisitions

Featured

Slideshows

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

​Ingram Micro’s Hooked on Lenovo incentive programme recently rewarded 28 of New Zealand's top performing resellers with a full-on fishing trip at Great Barrier Island for the third year​ in a row.

Tight lines as Hooked on Lenovo catches up at Great Barrier Island
Inside the AWS Summit in Sydney

Inside the AWS Summit in Sydney

As the dust settles on the 2017 AWS Summit in Sydney, ARN looks back an action packed two-day event, covering global keynote presentations, 80 breakout sessions on the latest technology solutions, and channel focused tracks involving local cloud stories and insights.

Inside the AWS Summit in Sydney
Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Ingram Micro hosted its third annual Cure Kids Charity Golf Tournament at the North Shore Golf Club in Auckland. In total, 131 resellers, vendors and Ingram Micro suppliers enjoyed a round of golf consisting of challenges on each of the 18 sponsored holes, with Team Philips taking out the top honours.

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day
Show Comments