Menu
CES 2015 Day Three: A Kiwi in Vegas...

CES 2015 Day Three: A Kiwi in Vegas...

VMob Business Strategy Director Christopher Dawson offers his thoughts on the Consumer Electronics Show - live from Las Vegas...

During Day Two I wrote about how marketers can use data from connected devices to improve customer experience and increase sales.

Of course this depends on the device being popular and there also needs to be a strong value proposition before customers choose to supply their data to brands.

One such device is the Liif, a connected pillbox that alerts you or someone else when you forget to take your meds. When I spoke to the founder, Daniel Weng today he said he was already in talks with marketers from a pharmacy chain and a drug company.

There are lots of these connected devices here to excite marketers but one that has got more attention than any other is the connected car.

The automakers made a lot of noise this year but a lot of it just wasn’t relevant for today’s marketer. The march towards self-driving cars continues unabated but the product development cycle is long so the reality of us all watching ads on TV while cars drive us to work seems a way off.

Passenger safety and comfort were common themes this year, as were fuel economy and emission reductions.

To capitalize on the trend for connected cars, marketers will need to work out how they can use driving data to create value for their customers.

Insurance companies, fuel companies and auto retailers among others are well placed to take advantage of this but from what I could see, only the automakers themselves were using data to improve the experience of their customers and increase sales.

There are thousands of marketers at CES. Rather than just scheduling back-to-back meetings with their agencies and other suppliers, they are increasingly scanning the floors for stand out products and putting them to good use for their brands.

This year Lowes demonstrated how they are using the virtual reality headset Oculus Rift, which was a huge success at CES last year.

Using 3D and augmented reality technologies it is possible for Lowe’s customers to see what their home improvements will look like before they start renovating. This reduces purchase indecision and improves customer satisfaction.

Marketers can also use it to increases sales by recommending complementary products. It is currently being trialled at selected stores in Canada. It’s not particularly connected but it is cool, I tried it and it is a good example of why more and more marketers are coming to CES.

At the same stand I was introduced to an “autonomous retail robot” but that was just ridiculous and slightly terrifying, which just goes to prove, not all innovations at CES should be used by marketers to try and improve customer experience and increase sales.

By Christopher Dawson - Business Strategy Director, VMob

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags CESVmob

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments