Menu
Sales of Barnes & Noble Nook e-reader plunge during holiday shopping season

Sales of Barnes & Noble Nook e-reader plunge during holiday shopping season

Total sales in the Nook division were down by more than half and content sales dropped 25 percent

The holiday shopping season wasn't merry for Barnes & Noble's Nook division, which experienced plummeting sales of the Nook e-reader as well as content and accessories for the device.

Total sales in the Nook segment, which includes devices, accessories and content, came in at US$56 million for the nine weeks through Saturday, according to figures released by the bookstore chain on Thursday. This represents a 55.4 percent decrease compared to 2013's holiday shopping period. Device and accessory sales were down by 67.9 percent and came in at $28.5 million. Digital content sales tallied $27.4 million, a 25 percent drop from the previous year's figure.

Barnes & Noble has struggled on the digital front, where Nook sales have proved lackluster. The company hasn't been able to fend off Amazon's popular Kindle e-readers and the plethora of tablets from companies like Apple, Samsung and Google that allow people to download and read books by using an app.

In December, Barnes & Noble announced that it was buying out Microsoft's stake in the Nook division for $120 million in a cash and stock transaction. The companies entered a partnership in 2012 in which Microsoft invested $300 million to obtain a 17.6 percent stake in a newly created Nook Media subsidiary consisting of Barnes & Nobles' digital division and college bookstores. Microsoft may have lost around US$315 million on the Nook partnership after factoring in funding guarantees and arrangements that obligated the tech heavyweight to pay Barnes & Noble to support Nook device and content development, among other stipulations.

That news of dismal Nook sales follows June's announcement that Barnes & Noble was splitting into two companies. One would handle retail stores and online sales and the other would comprise Nook digital operations and the chain's college bookstores. The separation should be complete by August 2015, the company has said.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags consumer electronicse-readersBarnes & Noble

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments