Menu
Sales of Barnes & Noble Nook e-reader plunge during holiday shopping season

Sales of Barnes & Noble Nook e-reader plunge during holiday shopping season

Total sales in the Nook division were down by more than half and content sales dropped 25 percent

The holiday shopping season wasn't merry for Barnes & Noble's Nook division, which experienced plummeting sales of the Nook e-reader as well as content and accessories for the device.

Total sales in the Nook segment, which includes devices, accessories and content, came in at US$56 million for the nine weeks through Saturday, according to figures released by the bookstore chain on Thursday. This represents a 55.4 percent decrease compared to 2013's holiday shopping period. Device and accessory sales were down by 67.9 percent and came in at $28.5 million. Digital content sales tallied $27.4 million, a 25 percent drop from the previous year's figure.

Barnes & Noble has struggled on the digital front, where Nook sales have proved lackluster. The company hasn't been able to fend off Amazon's popular Kindle e-readers and the plethora of tablets from companies like Apple, Samsung and Google that allow people to download and read books by using an app.

In December, Barnes & Noble announced that it was buying out Microsoft's stake in the Nook division for $120 million in a cash and stock transaction. The companies entered a partnership in 2012 in which Microsoft invested $300 million to obtain a 17.6 percent stake in a newly created Nook Media subsidiary consisting of Barnes & Nobles' digital division and college bookstores. Microsoft may have lost around US$315 million on the Nook partnership after factoring in funding guarantees and arrangements that obligated the tech heavyweight to pay Barnes & Noble to support Nook device and content development, among other stipulations.

That news of dismal Nook sales follows June's announcement that Barnes & Noble was splitting into two companies. One would handle retail stores and online sales and the other would comprise Nook digital operations and the chain's college bookstores. The separation should be complete by August 2015, the company has said.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Barnes & Nobleconsumer electronicse-readers

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments