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New LG chief outlines 2015 business strategies

New LG chief outlines 2015 business strategies

2015 consumer electronics business strategy focused on leveraging LG’s value-added products to expand business opportunities around the world.

Further demonstrating its technological capabilities for 2015, LG unveiled a slate of new OLED TVs at the 2015 CES, including 77-, 65- and 55-inch class models with curved, flat and flexible displays.

LG is aiming to consolidate a global manufacturing system dedicated to OLED production in North America, Central and South America, Europe and Asia.

Kwon noted that he is looking to increase the company’s investment in OLED technology and sister company LG Display has already injected NZ$817m into upgrading its manufacturing facilities to produce larger OLED panels as part of this effort.

At the same time, LG is focused on further improving the price competitiveness of its OLED TVs via the synergy created among LG affiliates, as well as with improved components and advanced manufacturing technologies, Kwon explained.

Collectively, these endeavours will drive OLED TV sales growth and allow more consumers to experience the advantages of LG’s OLED technology over alternatives in the premium TV market.

Meanwhile, LG will be expanding its OLED TV lineup, increasing supply to meet market demands and implementing an aggressive marketing strategy that includes strategic alliances with key retailers in each region.

Expanding 4K ULTRA HD TV’s Market

At the 2015 International CES, LG is introducing the ColorPrime TV series. The series includes LG’s highly praised 4K ULTRA HD TV products, which boast an enhanced colour reproduction range, world class designs, rich sound quality and the company’s new, user-convenient webOS 2.0 Smart TV platform.

The ColorPrime series also include 4K ULTRA HD TVs featuring Quantum Dot technology which further demonstrate LG’s commitment to bringing cutting-edge technology to consumers.

“Overall, CES is a great opportunity for customers to familiarize themselves with all of LG’s impressive 4K ULTRA HD TV offerings,” Kwon said.

LG’s expended lineup includes display sizes ranging from 40 to 105 inches, and the displays themselves come in curved and flat variations.

With this in mind, LG plans to rapidly increase its global 4K ULTRA HD TV market share in 2015 and beyond.

LG is also looking forward to strengthening its marketing capabilities via joint efforts among of its affiliates covering a comprehensive range of business areas, including R&D, product planning, sales and marketing.


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