Menu
Why Smart TVs give smartphone operating systems a second chance

Why Smart TVs give smartphone operating systems a second chance

"Smart TVs are set to become an increasingly important category of consumer electronic device. Like smartphones, they will become hubs of content/service/advertising ecosystems."

Prior to the event's opening day, CES 2015 in Las Vegas hosted a series of press events by some of the biggest Asian consumer electronics companies, in which they set out some of their new wares.

Smart TVs featured prominently among the new products, and several vendors announced that in future they would be basing their smart TVs on operating systems (OS) that started life in smartphones.

LG will be using WebOS; Samsung will be using Tizen; Panasonic will be using Firefox OS; and Sony will be using Android TV.

According to John Delaney, Associate VP, Mobility – IDC, smartphones are one of the biggest consumer electronic product categories, and they are also the hubs of ecosystems through which an increasing amount of content and media is consumed.

"Nowadays, the smartphone market comprises (to a good approximation) three North American companies whose devices use their own OS, and a collection of Asian companies whose devices use another American company's OS," he says.

"That matters, because an increasing amount of a smartphone's value resides not in its hardware, but in the ecosystem of apps, content and advertising which is founded on the device's OS.

"This puts the owner of the OS in a powerful position to shape the ecosystem's development, and to receive a share of the money that passes through it."

Smart TVs

Delaney says that while TV sets also started to get smart a few years ago, smart TVs took a while to catch on because of practical difficulties in connecting them to the internet, and because of the relative dearth of content and services to make the TVs' smartness valuable.

"But now those obstacles are largely gone, and smart TVs are set to become an increasingly important category of consumer electronic device," he explains.

"Like smartphones, they will become hubs of content/service/advertising ecosystems."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphoneIDClgsamsungPanasonicSmart TV

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments