Menu
ZTE attacks US prepaid phone market with 6-inch phablet

ZTE attacks US prepaid phone market with 6-inch phablet

The Grand Max X Plus arrives on Cricket Wireless on Friday

ZTE executive Jeff Yee holds up the ZTE Grand Max X Plus.

ZTE executive Jeff Yee holds up the ZTE Grand Max X Plus.

ZTE sees big promise in the U.S. prepaid handset market, and is releasing a 6-inch smartphone with high-end specs, all for US$200 when bought without a contract.

The company's latest handset has a mouthful of a name, but the Grand Max X Plus will arrive on Cricket Wireless on Friday as a prepaid phone, ZTE announced on Monday.

The phone has a 6-inch high-definition display, 4G LTE connectivity, a 5-megapixel front-facing camera and a 3200 mAh battery that will last an entire day, according to the company.

Although not all U.S. consumers might be familiar with ZTE, the Chinese company's smartphone business has been growing steadily in the country.

In 2014, ZTE's handset shipments to the U.S. market rose by 40 percent year over year, said Lixin Cheng, a company senior vice president, on Monday. "We now have 20 million active users using ZTE devices in the United States," he added.

ZTE attributes its success to offering premium smartphones at affordable prices. And increasingly more U.S. consumers want to buy prepaid phones, instead of entering into long contracts with mobile carriers, company executives said.

As part of its recent growth, ZTE has become the second largest provider of prepaid phones in the U.S., with a 19.4 market share, according to Cheng.

Many prepaid phones offered in the U.S., however, tend to have older tech specs than contract phones offered by local carriers, said Jeff Yee, vice president for ZTE USA.

"Today premium smartphones have wonderful capabilities, but again, it's for post-paid users," he said. "A prepaid users will look in awe at his friend, and the things he or she can do on that phone."

ZTE wants to change that trend with its Grand Max X Plus, which the company believes will meet the needs of U.S. customers shopping for prepaid handsets. "They (customers) told us, we want a phone like everyone else," Yee added.

The company declined to give access to the phone on Monday, but the device will be on display at the International CES show, which starts on Tuesday.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesconsumer electronicsCESZTE

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments