Menu
ZTE attacks US prepaid phone market with 6-inch phablet

ZTE attacks US prepaid phone market with 6-inch phablet

The Grand Max X Plus arrives on Cricket Wireless on Friday

ZTE executive Jeff Yee holds up the ZTE Grand Max X Plus.

ZTE executive Jeff Yee holds up the ZTE Grand Max X Plus.

ZTE sees big promise in the U.S. prepaid handset market, and is releasing a 6-inch smartphone with high-end specs, all for US$200 when bought without a contract.

The company's latest handset has a mouthful of a name, but the Grand Max X Plus will arrive on Cricket Wireless on Friday as a prepaid phone, ZTE announced on Monday.

The phone has a 6-inch high-definition display, 4G LTE connectivity, a 5-megapixel front-facing camera and a 3200 mAh battery that will last an entire day, according to the company.

Although not all U.S. consumers might be familiar with ZTE, the Chinese company's smartphone business has been growing steadily in the country.

In 2014, ZTE's handset shipments to the U.S. market rose by 40 percent year over year, said Lixin Cheng, a company senior vice president, on Monday. "We now have 20 million active users using ZTE devices in the United States," he added.

ZTE attributes its success to offering premium smartphones at affordable prices. And increasingly more U.S. consumers want to buy prepaid phones, instead of entering into long contracts with mobile carriers, company executives said.

As part of its recent growth, ZTE has become the second largest provider of prepaid phones in the U.S., with a 19.4 market share, according to Cheng.

Many prepaid phones offered in the U.S., however, tend to have older tech specs than contract phones offered by local carriers, said Jeff Yee, vice president for ZTE USA.

"Today premium smartphones have wonderful capabilities, but again, it's for post-paid users," he said. "A prepaid users will look in awe at his friend, and the things he or she can do on that phone."

ZTE wants to change that trend with its Grand Max X Plus, which the company believes will meet the needs of U.S. customers shopping for prepaid handsets. "They (customers) told us, we want a phone like everyone else," Yee added.

The company declined to give access to the phone on Monday, but the device will be on display at the International CES show, which starts on Tuesday.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags CESconsumer electronicsZTEsmartphones

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments