Menu
Microsoft still believes in feature phones, launches $29 Nokia 215

Microsoft still believes in feature phones, launches $29 Nokia 215

The 2G phone can remain on standby for 29 days between charges, and has Twitter and Facebook integration

The Nokia 215 lacks a 3G connection, but has Twitter and Facebook integration.

The Nokia 215 lacks a 3G connection, but has Twitter and Facebook integration.

Launching a feature phone at the beginning of 2015 may seem strange, but Microsoft is convinced there is still a market for the Nokia 215 as a second phone and in parts of the world were electricity is scarce and budgets are small.

Microsoft calls Nokia 215 the company's most affordable "Internet-ready entry-level phone" with Facebook and Twitter integration. The screen measures 2.4 inches and the camera has a 0.3-megapixel resolution.

On the software side, it uses the Series 30+ operating system and has Bing Search and an Opera Mini Browser. Opera redirects traffic to the browser via its own servers to be able to decrease the amount of data sent to the phone. That's sorely needed on a phone like the Nokia 215, which has maximum download speed of only 236.8kbps using Edge.

Besides the US$29 price tag, the phone's stand-by time of up to 29 days is the biggest attraction. For people who live in parts of the world were electricity isn't readily available, that's an important consideration.

The reasoning behind sticking with this segment of the market for now is pretty straightforward; The development costs -- including components and patent licensing -- are too high for smartphones to compete at the very bottom end of the market, according to Neil Mawston, executive director at Strategy Analytics. So feature phones aren't going away, he said in a recent interview.

Global mobile phone shipments increased to 459.5 million during the third quarter, including about 140 million feature phones.

Unlike on smartphones, Microsoft has decided to keep the Nokia brand on its cheapest phones. The Nokia brand is more well-known in parts of the world were feature phones are still relevant.

The Nokia 215 with one or two SIM slots is first rolling out in some parts of the Middle East, Africa, Asia, and Europe during this quarter.

Send news tips and comments to mikael_ricknas@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoftsmartphonesconsumer electronics

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments