With just a week until Christmas, consumers in New Zealand are starting to plan their 2015 goals, with technology tools and toys taking centre stage in enabling them to realise their targets.
In a recent survey conducted by Microsoft Asia-Pacific, 54% of New Zealand respondents said that their top priority for 2015 is to exercise more and stay healthy.
Additionally, 31% wish to spend more time with their family while 30% of respondents hope to go on a relaxing holiday in the New Year.
When asked about the technology tools of choice to help them achieve these goals in the year ahead, 50% of respondents chose a desktop or a laptop, followed by smartphone (42%), apps (35%), social networks (34%) and tablet devices (34%).
“When we think of buying a present for our loved ones, we often think of buying the flashiest toys or the hottest devices, but tend to forget the true value of a gift is one that can empower them to achieve their personal goals,” says David Rayner, Microsoft New Zealand’s Director of Consumer Channels Group.
“It was interesting to see many respondents choosing the desktop or laptop as their preferred device."
When it comes to giving gifts of technology, the survey found that 71% of Kiwi respondents would consider buying a technology-related gift for their loved ones’ birthday, followed by Christmas (60%), then the New Year (14%).
Gift givers in New Zealand are also generous, with 44% stating they were willing to set aside between NZ$100 to NZ$600 for a technology gift to a loved one, while a quarter of respondents said that they would pay more than NZ$600.
Unfortunately for Kiwi dads, the survey showed that they were least likely to get a gift of technology this festive season.
Significant others (27%) and mums (22%) are more likely to receive a tech present, and respondents are also more likely to buy their children tech gifts (22%) during this period.
The survey also showed Kiwis’ top reasons for buying tech gifts for loved ones were for entertainment (42%), for communication with friends and family (33%), or for learning (30%).
In addition, 29% of respondents felt that a smartphone would be the most helpful tool for their loved ones to achieve their goals in the year ahead while 26% felt that a tablet would be best, along with 13% who said that a desktop or laptop PCs would do the same.
From a connectivity perspective, and with Kiwi respondents indicating that spending quality time with their family is one of their top priorities for 2015, the top four modes for communication included social networks (65%), email (58%), apps such as Skype, Whatsapp, Viber (55%) and through phone calls on mobile phones (41%).