Menu
Microsoft Pulse 2.0 polling and analytics service launches in beta

Microsoft Pulse 2.0 polling and analytics service launches in beta

The free beta service allows real-time second-screen voting

Bing Pulse lets you combine polls and real-time audience feedback on events, using devices your audience already uses

Bing Pulse lets you combine polls and real-time audience feedback on events, using devices your audience already uses

CNN used it for polling during the recent gubernatorial debates in Florida and on the "Magic Wall" on election night; Fox News uses it to follow the mood of the U.S. during the president's State of the Union addresses. Now Microsoft is launching its Bing Pulse real-time polling service as a free self-service beta that anyone can use to get feedback from their audience via phones and tablets during an event.

With 79 percent of people using a smartphone or tablet as a "second screen" while watching TV, and even at live events, to read email, play games, and post on social media, broadcasters and event organizers are looking for ways to keep attention on their content. Microsoft calls that "turning distraction into action."

Pulse lets users keep an eye on the mood of their audiences, with a single question that they can vote on throughout an event -- up to every five seconds -- and multiple-choice polling questions that can be asked at specific points. People vote by going to a Web page for the event, hosted by Pulse, that shows a live graph of votes and answers.

Event organizers see those results in more detail on the Pulse dashboard, including any demographics they've asked the audience to give. That can be as simple as gender and age, or it can include education, political party and other details, but all the voting is anonymous.

For broadcasters like CNN and Fox, Microsoft has worked with them to set up Pulse for specific events. The new service is designed to be simple enough for anyone to create their own Pulse, using the dashboard to fill in the event details -- which can include a hashtag -- and set up the questions they want to ask.

That might be asking for feedback on a conference keynote, to see when people are more or less interested in what's being said or which points they agree and disagree with, or it could be used for rating individual presentations. If a live event is streamed, audience response can be gauged, as well as how people are reacting in the room. Because the Pulse voting is time stamped, users can choose when the multiple-choice questions are asked, giving a clearer view of exactly what people are reacting to than is provided by looking at comments on social media.

Bing Pulse 2.0 is free while it's in beta, until the end of January. After that, the basic service will continue to be free, with a premium tier for event organizers wanting more features.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftinternetanalyticsInternet-based applications and services

Featured

Slideshows

Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments