Higher-growth Managed Service Providers (MSPs) are pricing higher, going after larger deals and implementing value-based pricing with their customers.
Kaseya’s Managed Service Provider (MSP) Global Pricing Survey reports that they are also offering several emerging and advanced services that their lower growth counterparts are not offering as frequently.
The survey also pinpointed opportunities for MSPs to offer new services in 2015 that would meet evolving customer demands, and enable those MSPs to differentiate themselves from other providers.
“The MSP market is constantly changing as clients’ needs evolve, and successful MSPs need to continuously evolve their businesses to survive and thrive,” says Loren Jarrett, chief marketing officer, Kaseya.
“This year’s survey shows us distinct patterns in the practices of higher growth MSPs, and it contains a wealth of data that service providers can use to benchmark their businesses and help with critical pricing and service decisions.”
According to Kaseya’s 2014 survey, for every category of managed service included in the previous 2013 survey, the percentage of 2014 respondents offering those services increased significantly.
Offerings of Network and Connectivity Support, Monitoring Client IT Service Levels, and Cloud Monitoring services showed the most dramatic increases while less than 10 percent of respondents offer full Mobile Device Management (MDM) and Bring Your Own Device Management (BYOD) services, although over 20 percent expect to offer mobile device management within the next six months.
Over 90 percent of respondents also expect to either increase or keep their managed services pricing flat in 2015.