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Brocade renews Kiwi channel focus with NZ presence

Brocade renews Kiwi channel focus with NZ presence

During an exclusive interview with Reseller News, Brocade reaffirms its commitment to New Zealand partners.

Echoing Miller’s sentiment, Denman believes the time has arrived for the Kiwi industry to question the voice of the market leaders, throwing down the 3rd Platform gauntlet to incumbents such as Cisco.

“We’re trying to encourage partners to look at things which differ from what the market leader is saying,” adds Denman, speaking exclusively to Reseller News in Auckland.

“Cisco is the leader in this space and they of course have every desire to slow down the move and the market in general because incumbents don’t win in the same way.”

As reported by Reseller News, Denman believes there is an opportunity for the channel to “seize a competitive advantage” in the industry by strategically advising global enterprises and organisations on software networking, virtualisation, and the cloud.

“I believe New Zealand has the potential to be 6-12 months ahead of the market,” adds Miller, offering his first impressions of the Kiwi market.

“On a broadly speaking level, New Zealand has traditionally absorbed new technology much earlier than anywhere else in the world.

“For the past two decades the country has been used as a test bed for all new technology and this entrepreneurial attitude is still present today.

“In the coming months we’ll be seeing some interesting references coming out of New Zealand for sure.”

Referring to the launch of a new channel program, specifically designed for service providers, Denman believes Brocade’s relevance is most applicable across four key categories.

“Cloud service providers, service providers, telcos and enterprise organisations,” he explains, “we’re very targeted in this space.”

A recent survey of over 570 Brocade distributors and resellers reported that the channel is ready to lead in software-driven networking, and with Miller now heading the New Zealand market, Kiwi partners can feel confident of fully embracing such change.


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