Menu
Big move for retail as NZ tech firm shines in Big Apple

Big move for retail as NZ tech firm shines in Big Apple

As the passing foot traffic scuttled through Midtown Manhattan, where an estimated 1.6 million pass through each day, nestled in the heart of Times Square a Kiwi retail revolution was taking place.

As the passing foot traffic scuttled through Midtown Manhattan, where an estimated 1.6 million pass through each day, nestled in the heart of Times Square a Kiwi retail revolution was taking place.

Taking the stage at the Microsoft Technology Center in New York, VMob CEO Scott Bradley spoke of a blurring of the lines between the physical and digital worlds of retail, banishing the popular belief that online now rules the shopping roost.

Despite tough economic conditions, news coming out of the Big Apple earlier this year showed that revenue for the world’s 250 largest retailers reached $4.3 trillion in the last fiscal year, “and only 5% of this can be attributed to online sales.”

Addressing the American audience as he continues VMob’s expansion in the country, with its New York office set to open before Christmas, Bradley acknowledged that while “retail is tough”, there remains a “great opportunity” for retailers to take advantage of smarter mobile marketing.

“We’ve focused on the 95% of sales which arise from customers walking through the front door, engaging with the retail teams, buying the products and walking out again,” said Bradley, speaking alongside Natasha Hritzuk, Global Consumer Insights Director, Microsoft Advertising.

“Everybody wants to be innovative but without the risks associated with new emerging technologies coming into the market.

“We excel in helping organisations that have a physical presence use mobile to better engage with their customers.”

As straight talker from New Zealand, Bradley, who has shaped his career around uncovering and amplifying customer-focused engagement solutions for some of the world’s biggest brands during his 25 years in the technology, understands the game he operates within.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileMicrosoftappsazureVmob

Featured

Slideshows

EDGE 2019: Thought leaders share how to build a channel of the future

EDGE 2019: Thought leaders share how to build a channel of the future

Day 2 of EDGE was opened by in-depth research from TRA's Tim Dillon, which outlined the partner view on the channel's future. The following day saw Forrester's Jay McBain and Odgers Berndtson's Tim Sleep conclude the keynote line-up, while HPE and Cisco rounded off the thought leadership.

EDGE 2019: Thought leaders share how to build a channel of the future
Tech credentials on show during Ingram Micro One APAC

Tech credentials on show during Ingram Micro One APAC

Ingram Micro outlined the key technologies for future channel growth on the second day of Ingram Micro One APAC in Singapore, in front of more than 1300 business leaders.

Tech credentials on show during Ingram Micro One APAC
EDGE 2019: Dinner Under the Stars

EDGE 2019: Dinner Under the Stars

After an intensive day of keynotes, breakout sessions and networking, 300 delegates donned their whitest gladrags and unwinded at Edge's customary Dinner Under the Stars at Outrigger Marquee. Photos by: Christine Wong.

EDGE 2019: Dinner Under the Stars
Show Comments