Internet of Things is not just about consumers: AVG

Internet of Things is not just about consumers: AVG

Security vendor foresees the channel having to expand its support capabilities are more devices connect.

Internet of Things (IoT) tends to be viewed from the consumer perspective, according to AVG.

Security advisor, Michael McKinnon, said there is an “overarching understanding” of the topic from the consumer side that is gradually taking over the definition.

“When people have conversations about IoT, they start talking about wearable devices and other technologies, which don’t have a huge relevance in a business setting,” he said.

McKinnon said the discussions by established MSPs, who have been involved in the space for some time, are different

“They have reached a level of maturity at their business where they are starting to do a lot for their customers in managing devices,” he said.

“What they are telling us is the expectation of what they are expected to manage for customers is starting to grow.”

The responsibility of connectivity

McKinnon sees IoT encompass devices that were traditionally not connected to a network, such as CCTV, environmental control systems, and even elevators.

“IT services provider was never expected to manage these, let alone know what they were doing,” he said.

Read more: Bitdefender unleashes 'The Box'

If an elevator broke down a customer would call the elevator company, though now McKinnon is seeing situations where the IT services provider is expected to monitor the elevator.

“When it stops works, it is perhaps the IT company who is calling the elevator company to get it serviced,” he said.

McKinnon said this situation will lead businesses to understand the cost effectiveness of having these functions monitored by a trusted partner or reseller.

At the same time, McKinnon said the channel may end up being “lumbered with more responsibilities to look after” for their customers.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AVGIoTwearable devicesWearable TechInternet of Things (IoT)



Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
Show Comments