Menu
China's Xiaomi delays international push into some foreign markets

China's Xiaomi delays international push into some foreign markets

Xiaomi wants to first focus on India and Indonesia before expanding further

Xiaomi offices in Beijing

Xiaomi offices in Beijing

Fast-rising Chinese handset maker, Xiaomi, is scaling back some of its international expansion plans, and won't be entering Latin American markets as soon as expected.

Back in April, Xiaomi had said it wanted to enter ten foreign markets this year, including Brazil, Mexico and Russia. But on Tuesday, the company backtracked, saying it wanted to focus on two major Asian markets.

Exclusive: Xiaomi Global shuts down Australian online stores

"We realized that it's a smarter thing to do to scale back a bit and put a ton of effort in India and Indonesia before expanding further," said Xiaomi vice president Hugo Barra in a statement.

Xiaomi first wants to bring all its products to a market before moving on to the next one. In addition to selling Android phones, the company also offers an Android tablet, a smart TV and a set-top box.

Outside of China and Taiwan, Xiaomi has already expanded into five other countries including Singapore, Malaysia, India, Indonesia and the Philippines.

"Our next market is Brazil some time in the first half of next year," Barra said. But Xiaomi declined to offer an entry date for any other markets.

In the third quarter Xiaomi became the world's third-largest smartphone vendor, mainly on huge sales in its home market of China. Part of company's draw has been the low price of its products compared to rival models with similar specifications.

After taking third place, Xiaomi's CEO said last week he wants his company to become the world's largest smartphone vendor in five to 10 years. The company has been focusing on India, where limited stocks of Xiaomi phones have quickly sold out.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAndroidconsumer electronicsXiaomi

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.‚Äč

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments