Menu
Top 6 ways NZ retailers can drive Kiwi spending through tech

Top 6 ways NZ retailers can drive Kiwi spending through tech

Kiwi retailers looking to sharpen their competitive edge must use omni-channel retailing to drive customer-centricity.

Customers in New Zealand are demanding more personalisation, more engagement and more ways to buy.

Retailers looking to sharpen their competitive edge must use omni-channel retailing to drive customer-centricity.

“While omni-channel retailing is pervasive, the true challenge for businesses looking to compete at a higher level is implementing an effective long-term strategy for the omni-channel infrastructure," advises Matt Calderwood, CEO of Retail Solutions, UXC Eclipse.

“As technology advances the ability to identify customers within each channel will improve. To be able to give each customer a unique shopping experience based on their needs is the ultimate level of customer-centricity.”

Six key actions for retailers who want to put customers first include:

1. Know your customer

You have many customers and these customers may not always fall in to the same target market. Identify your customers and get to know who they are and what drives their buying behaviours.

2. Understand the needs of each type of customer

Understand how your customers make a purchase, including whether they use mobile devices and apps, or whether they flock to your retail stores.

Along with how and where they buy, identify what drives their loyalty. Understanding the answers to these basic questions can help you begin to understand your customers and lead to the formulation of your go-to-market strategy.

3. Conduct targeted communication

Once you understand your customer, target your communications accordingly. This shouldn’t be a single approach for your entire customer base.

It must be highly targeted; some customers will respond to an email blast while others will respond to geo-located coupons when they are in the vicinity of your store.

4. Measure results

Experience and instinct are important when it comes to crafting and communicating your message but it is vital to truly measure how customers respond to different types of messaging rather than simply assume a certain approach is the best.

Listen and learn from the results so that you can become better at conveying the value of your product or service to the people that are likely to buy.

5. Make adjustments

Once you have measured the results it’s time to re-evaluate and adjust. Remember, the goal of being customer centric is to learn what your customer reacts to and what they ignore.

Making adjustments to get the messaging closer to what resonates with customers will produce the best possible results.

6. Repeat

It is rare that this process will generate perfect results the first time or even after multiple attempts.

However, incremental improvements are valuable and more time invested in learning from your customers will result in a deeper understanding of their needs, wants and drivers so you can refine your offering accordingly and, ideally, increase your bottom line.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags UXC Eclipse

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments