Menu
Steve Wozniak just wants to build things

Steve Wozniak just wants to build things

The Apple co-founder, now at a storage startup, likes Google Glass but isn't crazy about smart watches

Apple co-founder Steve Wozniak spoke on Wednesday at Demo in San Jose.

Apple co-founder Steve Wozniak spoke on Wednesday at Demo in San Jose.

For the Woz, it's all about the engineering.

The Apple co-founder is now working with an enterprise storage startup that launched on Wednesday, but for Wozniak the engineering itself matters more than whether he's working on business or consumer products.

"Applying your art is the more important thing to me," Wozniak said as he announced his role as Primary Data's chief scientist at the Demo conference in San Jose. "Coming up with clever ideas, putting them into products, making something good."

The talkative Wozniak made comments on a few other topics in a brief on-stage interview after Primary Data gave its opening pitch.

On how personal computers live on in data-center technology: "They're still here, they're just unseen."

On the role of engineers in startups: "A lot of people have ideas. ... only the companies that realize it and turn it into something real ... those are the ones that really deserve the credit and the money."

"That doesn't mean that engineers should have the ideas all the time. They kind of have to work together. They're a huge part of the formula. Engineers are taught to solve problems, to make things without any errors, so that they will work."

"Apple came from an engineering start, and then we moved into marketing-driven for the next 10 years. We had failure after failure, and they were all because of marketing failures."

On Google Glass: "I actually kind of like Google Glass ... just for its coolness factor."

On smart watches:

"I've tried a few and so far haven't been turned on. ... It's too small a screen, and you've still got the phone in your pocket. You can hold your phone up or you can hold the watch up ... but the phone has a much better user display. I'm a little turned off by the small displays so far."

On the upcoming Apple Watch:

"I'll try it ... I think a luxury fitness band would be great for the iWatch."

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetAppleconsumer electronicsSteve WozniakPrimary Data

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.‚Äč

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments