Menu
To 'read' this fashion magazine, fire up your image-recognition app

To 'read' this fashion magazine, fire up your image-recognition app

NEC touts the speed and versatility of its Gaziru image-recognition app

An NEC staffer shows how the image-recognition app Gaziru is used to recognize products in a new, text-free fashion magazine called Persona and then download related information from a cloud server.

An NEC staffer shows how the image-recognition app Gaziru is used to recognize products in a new, text-free fashion magazine called Persona and then download related information from a cloud server.

Persona is one of the latest fashion magazines in Tokyo. It's printed on heavy stock paper and is full of photos of models and clothing. The only thing missing is text.

You "read" Persona with a smartphone camera.

An app recognizes the images, queries a cloud database and then downloads related information such as pricing and availability of dresses. Other photos feature images of tomatoes and wine, triggering a related vegetable delivery service and wine retailer, as well as online coupons.

NEC's Gaziru image-recognition software is being used to link the cloud database to both the online edition of the quarterly magazine and its print version, which is to be distributed to 10,000 beauty salons across Japan next year. The app and the magazine launched earlier this month, with 18 companies participating.

The concept is similar to other image-recognition and augmented reality apps such as Google Goggles, but NEC says its system is more focused on affiliated products and services instead of Internet search results. It's particularly speedy when searching a database of images that have been linked to objects beforehand.

"The response time is really quick," said Ken Tanoue, an NEC manager involved with the project. "You could also use this to scan a program or tickets for a concert with this and download additional information."

Tanoue pointed his smartphone with a Gaziru app at a TV showing a video of models walking down a catwalk. As the video showed a different model, the app recognized each one and instantly displayed her name.

The video was processed by NEC before the demo, but Gaziru, first developed about two years ago, can also recognize unregistered objects such as a shirt on display in a shop or food such as a dish of pasta.

In those cases, it will query the cloud database and retrieve information about things that resemble the object in question. For instance, it will recognize a dish of meat-sauce pasta and call up a recipe for spaghetti.

The technology is rooted in the same know-how that NEC has used to develop its NeoFace face-recognition system, which can be used as biometric security for accessing PCs.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesconsumer electronicssmartphonesinternetNEC

Featured

Slideshows

Channel celebrates as HP marks 50 years in NZ

Channel celebrates as HP marks 50 years in NZ

HP marked 50 years in New Zealand at an event in the vendor's Auckland's headquarters last night, with a host of key channel figures coming along to celebrate. Photos by HP.

Channel celebrates as HP marks 50 years in NZ
EDGE 2017 - Icebreaker Sessions round 2

EDGE 2017 - Icebreaker Sessions round 2

EDGE guests experience the value of networking at the second round of Icebreaker sessions.. Photos by Maria Stefina

EDGE 2017 - Icebreaker Sessions round 2
EDGE 2017 Dinner Under the Stars

EDGE 2017 Dinner Under the Stars

EDGE's Day 2 keynote and breakout sessions were followed by the Dinner Under the Stars. Over 300 people were present to enjoy a seafood feast and lots of excitement at Hamilton Island's Bougainvillea Marquee. Photos by Maria Stefina.

EDGE 2017 Dinner Under the Stars
Show Comments