Menu
What’s the Smart move when buying wearable devices?

What’s the Smart move when buying wearable devices?

For those considering buying a smart wristband in the future, 50 per cent will choose a smart watch instead...

Fresh from Apple releasing developer toolkits for its upcoming Apple Watch release, for those considering buying a smart wristband in the future, 50 per cent will choose a smart watch instead.

So much so that wearable electronic devices for fitness shipments are forecast to reach 68.1 million units in 2015, down from 70 million units in 2014.

This temporary dip in sales, according to Gartner research, will be driven by an overlap in functionality between smart wristbands, other wearable fitness monitors and smart watches.

However, the market for smart wristbands and other fitness monitors will rebound in 2016 because of versatile designs and models with lower-cost displays.

"Fitness wearables are used for tracking health, which goes hand-in-hand with fitness and wellness," says Angela McIntyre, research director, Gartner.

"Consumers will be able to integrate the data from most wearables into a single account where their data can be analysed using cognizant computing to provide useful insights to wearers.

“Funding initiatives from Qualcomm, Apple (HealthKit), Google (Google Fit), Samsung (S.A.M.I.), Microsoft, Nike and Intel, among others, will build on early innovation in wearable fitness and health monitoring and create the infrastructure for merging data relevant to health and fitness."

McIntyre believes the five main fitness wearable form factors are smart wristbands, sports watches, other fitness monitors, heart rate monitor chest straps and smart garments.

Sports watches and chest straps are well established, compared with smart wristbands first popularised by the Jawbone Up, which launched in 2011.

However, Gartner believes that the smart garment product category has the greatest potential for growth going forward because the category is emerging from the testing phase and smart shirts are available to athletes and coaches of professional teams.

Smart garment shipments are forecast to grow from 0.1 million units in 2014 to 26 million units in 2016.

For the present, however, smart wristbands and other fitness monitors are the most popular form factors.

"Smart watches having retail prices of $149 or more will typically have the capability to track activity and have accelerometers and gyroscopes similar to their smart wristband cousins," McIntyre adds.

"The smart watches differ from smart wristbands in that smart watches need to display the time and have a user interface oriented around communication.

“However, some smart wristbands have the ability to display and send text messages.

“The overlap in functionality between smart wristbands and smart watches is expected to continue."

Gartner further predicts that in 2018 through 2020, 25 percent of smart wristbands and other fitness monitors will be sold through non-retail channels.

During this time scale, smart wristbands and other fitness monitors will be offered increasingly by gyms, wellness providers, insurance providers, weight loss clinics or employers, sometimes at subsidised prices or for free.

These companies will serve as a growing distribution channel for device manufacturers. The new channels also result from fitness monitors being integrated into employee badges or identification bracelets for access control.

Business-to-consumer (B2C) companies will have rewards or gamification linked to the use of wearables as a way of keeping customers engaged with their brands.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftGartnerApplesonysamsungApple watch

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments