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The Bigger Picture: Top 10 key ICT trends set to impact regional market…

The Bigger Picture: Top 10 key ICT trends set to impact regional market…

Why 2015 will be a year of accelerating innovation on the 3rd Platform across New Zealand and the region...

8) Personalised businesses will thrive on disruptive platforms in 2015

In 2015, IDC predicts that there will be an influx of cloud-based, business-led innovation platforms to support the growing need for personal digital services and businesses across multiple sectors and industries.

These personal services deliver a new level of customer experience that has become the new norm. Many of these will leverage cloud-based, business-led innovation platforms to support this growing need.

9) Data whisperers will emerge in 2015 driving the shift to a data-driven enterprise

While technology is a critical component of business success, becoming a data-driven organisation is about more than just investing in the right technologies.

This transformation needs to be complemented with a cultural shift toward analytically oriented decisions and processes.

IDC predicts that in the next three years, those who fail to adopt a data-driven strategy will no longer be able to effectively meet consumer demands.

10) Service providers will compete aggressively in 2015 for world dominance with the support of Big Data and analytics

Big Data and analytics will be a major weapon for service providers in 2015. Those that are able to attract consumer transactions and assets will have a much deeper arsenal to work with.

The service provider industry is transforming and the self-defining entities within it will emerge from a wide variety of heritage.

The American mega-providers will continue to lead in the near term, but other and more organisations will challenge that position.

IDC predicts that the battle for global dominance of the consumer will be defined in the coming year.


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