Menu
Online video moguls team up to set standards, meet growing demand

Online video moguls team up to set standards, meet growing demand

Cisco, Comcast, Yahoo and others formed the Streaming Video Alliance

Some of the most powerful companies in video networks and delivery plan to define an open architecture for streaming video as part of a new alliance that includes Cisco Systems, Comcast, Ustream and Yahoo, but not Netflix or YouTube.

The Streaming Video Alliance, announced Friday, says it wants to help scale the infrastructure for online video and make it more efficient while maintaining the quality of the viewer experience. To do that, it plans to "redefine the way online video is streamed across mobile and fixed networks" while fostering deeper collaboration and speeding up innovation.

Streaming video is growing fast and taking up an increasing share of network capacity as consumers turn to online sources of entertainment instead of, and in addition to, broadcast TV and traditional cable. It's also a hotly contested area where broadband providers and over-the-top Internet video companies such as Netflix have clashed over the business side of delivering large amounts of content to consumers. Much of the debate over net neutrality centers on whether service providers can sell network priority to streaming video companies.

The Alliance boasts a broad array of major players in online video. They include cable operators Charter Communications and Liberty Global, Fox Networks Group, Major League Baseball Advanced Media, network operator Level 3 Communications, and players outside the U.S. including Korea Telecom, Telecom Italia and Telstra.

The group aims to define specifications for streaming and caching infrastructure to carry live and on-demand video. It also intends to set standards so content providers, delivery networks and network operators can stream video efficiently, and to create a common approach to measuring and reporting the quality of the video streaming experience.

"The hope is that companies throughout the ecosystem will join this effort to develop a multifaceted solution that works for all elements of the ecosystem," the Alliance said in a press release.

Netflix and Google did not immediately respond to requests for comment on the Alliance.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetTelstravideoYahooentertainmentcomcastUstreamCisco SystemsInternet-based applications and services

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments