Menu
Twitter NZ: How Kiwi SMBs can maximise social media…

Twitter NZ: How Kiwi SMBs can maximise social media…

New Zealand has become the first of six new markets to gain access to Twitter Ads...

New Zealand has become the first of six new markets to gain access to Twitter Ads, a move which is designed to leverage the existence of small and medium businesses across the country.

Having launched in 21 markets during the last year, the social media giant says this milestone allows New Zealand businesses to “build tailor-made campaigns”, going in direct competition with the Facebook for Business advertising program.

“With targeting tools meeting a variety of KPIs, Twitter says New Zealand companies can now engage audiences home and away, with a number of tools and services to build brand awareness or drive direct response actions such as leads, sales, videos views and website traffic,” a Twitter spokesperson told Computerworld NZ.

Also launched in Singapore, Sweden, Norway, Finland and Denmark, the recent rollout of objective-based campaigns and pricing has also expanded the opportunities with Twitter Ads, enabling SMBs to only pay for actions that align with their marketing objectives.

To help New Zealand businesses make the most of Twitter ads, here are some top tips in using the platform:

1. Find your voice:

Don’t be afraid to let your personality come through, or that of your employees. Of course, business styles vary so you need to find a tone that works for your business and your customers.

2. Monitor:

Research the conversation happening on Twitter around your company, your products and your competitors.

3. Engage:

Ask your followers questions and listen for constructive comments.

4. Respond:

Reply when people tweet about you. Favourite and retweet positive messages, and thank those who are supporting you.

Don’t ignore Tweets just because they are critical - addresses issues if possible and look for valuable feedback to incorporate. Some conversations need to be taken offline.

5. Keep it fresh and timely:

The real time nature of Twitter creates a short shelf life for content so Tweet often and about relevant topics. Try to engage with trends and hashtags that fit with your company.

6. Offer value in your Tweets:

Value can mean different things to different people. For some it’s knowledgeable information or witty observations, for others it’s competitions and special offers.

Find out what your audience likes and tailor your Tweets. Not everything has to be about your products or company.

7. Tweet something sharable:

People engage more with interesting content, include a photo, ask a question, share a Vine.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediatwittersmb

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments