Menu
BlackBerry upgrades BBM with timed messages

BlackBerry upgrades BBM with timed messages

The feature will be part of a premium subscription bundle BlackBerry is planning to launch

BlackBerry's BBM chat is getting timed messages.

BlackBerry's BBM chat is getting timed messages.

Taking a page from the Snapchat playbook, BlackBerry will let BBM messaging service users control how long messages and pictures can be viewed, hoping the feature, along with other new capabilities, will result in a new revenue stream.

The BBM upgrade will be available for BlackBerry's own smartphones as well as for Android and iOS over the next couple of days. The company didn't say when the Windows Phone version would be updated.

By setting a timer, users control how long messages and pictures can be viewed by their contacts. The new BBM message type is hidden until the recipient touches and holds on the chat. Then, once the timer has expired or when the recipient takes their finger off the screen, the message is gone, according to BlackBerry. The user also receives a notification if BBM detects that a screenshot of the image or message has been taken.

BlackBerry has also added a feature that lets users remove a message from their BBM chat before or after it has been read by the recipient.

Both features will be available for free and without restrictions to BBM users over the next three months. After that, they will be included in a subscription bundle. The company didn't disclose what the bundle will cost.

The upgrade with the new features will be available for download from BlackBerry World, Apple App Store and Google Play.

The concept of timed, disappearing photos and texts was popularized by Snapchat, which after its founding in 2011 quickly became one of the most used social sharing services in the world.

To turn around the company's fortunes, Blackberry needs to find revenue streams beyond smartphone sales, and the company is hoping BBM users are willing to open their wallets. If each of the 91 million active BBM users had paid US$2.50, BlackBerry would have made a profit instead of loss during its second quarter, which ended Aug. 30.

In the company's financial statement last quarter, CEO John Chen stressed the need to focus on revenue growth.

Send news tips and comments to mikael_ricknas@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileBlackberrymobile applicationsinstant messagingInternet-based applications and services

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments