Menu
Baidu traffic from mobile devices now more than from PCs

Baidu traffic from mobile devices now more than from PCs

Baidu projects that voice and image-based searches will eventually make up over half of its mobile search traffic

In a sign that more Chinese are relying on their smartphones to go online, local search giant Baidu said its mobile Internet traffic had surpassed traffic from PCs during the third quarter.

Baidu, China's largest search engine, noted the shift in an earnings call Thursday, when the company's CEO Robin Li said its traffic from mobile devices represented over half of the total user traffic.

The company's mobile traffic has been steadily growing over the last quarters, at a time when China has become the world's largest market for smartphones. In addition, tablet use may have also contributed to the shift.

On Thursday, Baidu said it began bundling in the third quarter user traffic from tablet devices with its overall mobile traffic figures. Tablets had previously been included with the company's PC figures.

But even as Baidu's mobile traffic continues to grow, the company still generates more revenue from online ads designed for PC-based Internet viewing. In the third quarter, the company's mobile advertising made up 36 percent of total revenue, up 3 percentage points from the previous quarter.

Baidu makes nearly all its revenue from selling online ads. In the third quarter, it generated 13.5 billion yuan (US$2.2 billion) in revenue, up 52 percent from a year ago. It's net profit in the quarter was also up by about 27 percent year-over-year, raking in about 3.9 billion yuan. To maintain the consistent growth, the company has been investing heavily in product research and promoting its company services.

The company's search app and browser have been driving its mobile traffic, Li said during the earnings call. Its voice search already accounts for about 10 percent of the mobile searches made through Baidu. "We believe in the next five years, over 50 percent of searches will be speech or image driven," he said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileinternetsearch enginesbaidu

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments