Menu
SAP offering customers 'simpler' way to buy its Hana in-memory platform

SAP offering customers 'simpler' way to buy its Hana in-memory platform

It's one thing to announce and another to deliver, one Hana expert says

SAP is hoping a new set of programs, services and policies will help rev up sales of its Hana in-memory database and computing platform.

While the new Simpler Choice campaign also includes perks for customers who adopt SAP's Adaptive Server and IQ databases, SAP is placing the most emphasis on getting companies onto Hana, a technology that sits at the center of its new product development efforts both for on-premises software and the cloud.

Simpler Choice's features include services aimed at determining how much money customers could save by moving to Hana from other database platforms; services for evaluating whether moving applications to SAP's Hana Enterprise Cloud makes sense; and trial versions of Hana for both cloud and on-premises deployments.

SAP has also simplified its licensing terms to allow for "mix and match" data management product scenarios, although more details of this weren't immediately available.

In addition, SAP will give customers credit for previous database purchases when they buy Hana licenses, and waive maintenance fees during the first year as they migrate over, according to a statement on its website.

There are now more than 4,100 Hana customers and more than 1,450 customers for SAP's Business Suite on Hana product, SAP said Monday during its third-quarter earnings announcement. In addition, more than 1,600 startups are using Hana to build applications, SAP said.

Those numbers show continued momentum for Hana, although SAP no longer breaks out the revenue total for it. That's because Hana "is attached to everything we have," CEO Bill McDermott said in an interview with IDG News Service earlier this year.

While SAP has long resold rival databases such as Oracle's to its application customers, the goal now is to move as many as possible over to Hana, albeit while still offering them a choice.

"Anything which cuts deployment time and increases time to value is a good thing," said John Appleby, global head of SAP Hana at consulting firm Bluefin Solutions and an SAP Mentor, the name given to especially involved members of the SAP user and partner community.

Now, it just remains to be seen how well SAP executes on its plans with customers, he added.

SAP will need to work "extremely hard" in order to achieve the promise of shorter deployment times for Hana, given the legal, licensing and corporate culture changes that are involved, Appleby said.

"It seems like they get that and achieved some chips off that block today, but it's a long journey we should benchmark at Sapphire," SAP's upcoming conference in May, he added.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags databasesIT managementOraclesoftwareapplicationsSAP

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments