SnapperNet, the data communication products distributor for IT service providers, has announced a new distribution agreement and partnership with AirTight Networks in New Zealand, who operates within the cloud-managed Wi-Fi space.
“We’re excited to offer AirTight's unique technology to New Zealand customers,” says Richard Paul, Director, Snapper Network Distributors.
“The opportunity for our MSPs is extraordinary and we will be generating a number of field marketing programs with AirTight to get the message out there."
Paul says that in addition to providing cloud services, Airtight Networks enables businesses to integrate their marketing and social media channels with AirTight Networks' customisable guest Wi-Fi and Wi-Fi based analytics.
As a result, Paul believes businesses can examine the behaviour of the audience they want to engage with.
The Wi-Fi analytics include anonymous presence statistics such as footfall and dwell times and their daily, weekly or monthly trends; aggregate demographics of opt-in social Wi-Fi users such as age, gender, and loyalty; and social profiles or contact information of users who have opted into loyalty programs.
“We weren’t looking for a distributor who was merely a box mover in New Zealand,” Carl Jefferys, Sales Director South Asia and ANZ, AirTight Networks.
“We wanted someone who knew the local channel extraordinarily well and who had the ability to understand where a solutions like ours needed a slightly different approach to the market.
“SnapperNet brought both of these qualities to the table, plus they are great guys to work with.”
AirTight Networks global customer base includes enterprises in the government, financial, technology/telecom, manufacturing, health care, retail, and hospitality sectors.